Private Equity Channel Marketing Lead

Rippling; New York (NY); On-site; USD 170,000 - 210,000; Full time

Benefits offered by this job

Equity

In-office policy

Competitive salary + comprehensive Ben

Office-based role with collaboration

Job summary

Rippling is expanding its Channel Marketing Team to include dedicated coverage for Private Equity firms. As Rippling scales, we seek a marketer to build the engine behind this motion and translate its value proposition into demand, awareness, and partnerships.

As the Private Equity Marketing Lead, you will own the full marketing stack for this channel—Product Marketing, Demand Generation, Content, ABM, and Field—operating as a one-person team with autonomy and strategic ownership.

Qualifications

• 8+ years of B2B SaaS marketing experience across multiple disciplines.
• Proven ability to build channel/partner marketing programs from scratch.
• Full-stack marketing fluency including demand gen, product marketing, content, and field.
• Strong ABM foundation with targeted programs for high-value targets.
• Ability to translate complex platform value into executive narratives.
• Collaborative operator who can influence across functions without authority.
• Analytical mindset with OKRs and data-driven decisions.

Responsibilities

• Own the Private Equity channel marketing strategy, vision, roadmaps, and budgets.
• Lead Product Marketing for the PE channel, including positioning and enablement materials.
• Build content and thought leadership tailored to the PE journey and portfolios.
• Design and execute demand generation with ABM, segmentation, and funnel metrics.
• Activate Field Marketing with events, dinners, conferences, and portfolio company forums.
• Drive cross-functional alignment across GTM, partnerships, sales, and RevOps.

Skills

B2B SaaS marketing

Channel marketing

ABM

Demand generation

Cross-functional collaboration

Strategic thinking

Data-driven decisions

Executive communication

Job description

Rippling is expanding its Channel Marketing Team to include dedicated coverage for Private Equity firms. As Rippling scales, we seek a marketer to build the engine behind this motion and translate its value proposition into demand, awareness, and partnerships.

As the Private Equity Marketing Lead, you will own the full marketing stack for this channel—Product Marketing, Demand Generation, Content, ABM, and Field—operating as a one-person team with autonomy and strategic ownership.