Private Brands Manager: Center Store Growth

Wawa, Inc.; Media (Delaware County); On-site; USD 130,000 - 180,000; Full time

Job summary

Wawa, Inc. is seeking a Manager, Private Brands – Center Store to lead the strategy, performance, and growth of the Center Store Private Brand portfolio from concept through lifecycle management.

You will own portfolio planning, assortment, pricing, packaging, branding, and go-to-market execution to deliver sales, margin, and customer experience objectives. The role requires strong cross-functional leadership, experience with P&L, pricing strategies, and supplier management.

Qualifications

• 5+ years of category management, merchandising, marketing, product development, sourcing, or related commercial experience.
• Experience with direct P&L responsibility, financial business cases, pricing strategy, budgets, and performance reporting.
• Proven negotiation skills and experience managing strategic supplier relationships.
• Demonstrated servant leadership and the ability to influence across functions and levels.
• Proficient in Microsoft Office, with advanced Excel and presentation skills.

Responsibilities

• Develop and execute the Center Store Private Brand strategy, multi-year roadmap, and annual business plans to drive growth, profitability, penetration, loyalty, and differentiation.
• Own portfolio performance, including sales, margin, market share, customer adoption, profitability, and return on investment; address gaps with timely corrective actions.
• Lead assortment, innovation, pricing, packaging, branding, and product lifecycle decisions from concept through launch, optimization, renovation, and discontinuation.
• Identify category opportunities and portfolio gaps using customer insights, competitive activity, category strategy, operational feasibility, and financial returns.
• Lead major brand launches through integrated timelines, stage gates, governance reviews, risk management, launch readiness, and executive updates.
• Partner with Finance to develop business cases, budgets, forecasts, KPIs, and executive reporting, and track financial performance throughout each initiative.

Education

Bachelor’s degree in Business, Marketing, Merchandising, Supply Chain, Finance, or a related field preferred; advanced degree a plus

Job description

Wawa, Inc. is seeking a Manager, Private Brands – Center Store to lead the strategy, performance, and growth of the Center Store Private Brand portfolio from concept through lifecycle management.

You will own portfolio planning, assortment, pricing, packaging, branding, and go-to-market execution to deliver sales, margin, and customer experience objectives. The role requires strong cross-functional leadership, experience with P&L, pricing strategies, and supplier management.