Principal Technical Writer - Customer Onboarding Architect

Elastic; Texas; On-site; USD 128,000 - 203,000; Full time

Benefits offered by this job

Health coverage

Flexible locations

Vacation days

Donation matching

Volunteer hours

Parental leave

Job summary

Elastic, the Search AI Company, is seeking a Principal Technical Writer to lead onboarding content strategy and a narrative-driven user journey that guides users from first visit to deployment. You will partner with SSC, product, and documentation to ensure accuracy and effectiveness in driving trial-to-paid conversions.

Our docs team values ownership and collaboration; you will shape onboarding across teams, turning technical capability into user success and measurable outcomes.

Qualifications

• Experience in onboarding or user journey design for technical products.
• Ability to guide cross-functional teams to align on content strategy.
• Proven track record shaping narrative-driven user experiences.

Responsibilities

• Drive onboarding content strategy and cohesive narrative for learning.
• Align Field, Product, and Docs to deliver high-quality output.
• Design user-focused onboarding flows with clear next steps.
• Measure with research and telemetry to reduce churn and boost value.

Skills

Onboarding

Leadership

Narrative writing

Data analytics

Collaboration

Customer empathy

Job description

Elastic, the Search AI Company, is seeking a Principal Technical Writer to lead onboarding content strategy and a narrative-driven user journey that guides users from first visit to deployment. You will partner with SSC, product, and documentation to ensure accuracy and effectiveness in driving trial-to-paid conversions.

Our docs team values ownership and collaboration; you will shape onboarding across teams, turning technical capability into user success and measurable outcomes.