Principal Product Marketing Manager, AI & Integrations (US Remote Available)

Splunk; Orlando (FL); Remote; USD 90,000 - 150,000; Full time

Job summary

An innovative company is seeking a Principal Product Marketing Manager to lead the go-to-market strategy for AI and Integrations. This role offers a unique opportunity to shape the future of AI offerings, collaborating with cross-functional teams to drive customer success. The ideal candidate will possess a strong background in product marketing, with exceptional storytelling skills and a deep understanding of the AI market. Join a passionate team dedicated to creating impactful customer experiences and empowering sales teams with clear messaging and campaigns. If you're ready to make a difference in a dynamic environment, this role is for you.

Qualifications

• 5+ years in product marketing or related fields.
• Proven ability to position B2B products for growth.

Responsibilities

• Develop messaging and positioning for Splunk AI and Integrations.
• Enable sales teams with tools and messaging to communicate value.

Skills

Product Marketing

Storytelling

Market Insight

Product Launch Experience

Communication Skills

Education

Bachelor’s Degree

Job description

Principal Product Marketing Manager, AI & Integrations (US Remote Available)

Join to apply for the Principal Product Marketing Manager, AI & Integrations (US Remote Available) role at Splunk.

Splunk, a Cisco company, is dedicated to building a safer digital world with a comprehensive full-stack platform designed for a hybrid, multi-cloud environment. Our unified security and observability platform is trusted by leading enterprises to ensure their digital systems are secure and reliable. We value our employees' kindness, passion, and unique qualities, fostering a supportive work environment worldwide. Bring your expertise, problem-solving skills, and enthusiasm to help organizations excel and reach new heights with a team that supports you.

Role Summary

We are seeking a Principal Product Marketing Manager to lead the global go-to-market strategy for Splunk's AI and Integrations, a vital part of delivering customer value and expanding our business across platform, security, and observability. This role involves shaping the future of our AI offerings and Splunk-Cisco integrations to strengthen our market leadership.

Meet the Marketing Team

Our team is passionate about storytelling and creating impactful customer experiences. Whether launching new products, supporting customer adoption, or promoting our expertise globally, we strive to make a difference. Learn more about our team and leadership at splunk.com/careers/marketing.

What We’re Looking For

• Expert Storyteller: Skilled in positioning and messaging, with a proven ability to craft compelling narratives for IT professionals and leaders.
• Market Insight: Deep understanding of the AI market, competitive landscape, and emerging trends, with experience in developing cross-portfolio messaging.
• Product Launch Experience: Successful track record in launching new capabilities and managing product launch processes.
• Enabling Success: Passionate about empowering sales and partner teams with clear messaging, content, and campaigns that drive demand and customer success.

If you meet these criteria, we look forward to connecting with you!

Responsibilities

• Develop messaging and positioning for Splunk AI and Integrations targeting IT professionals and leaders.
• Enable sales and customer-facing teams with tools, messaging, and training to communicate our value propositions effectively.
• Contribute to the global GTM strategy for Splunk AI and Integrations, collaborating across teams.
• Plan and execute integrated marketing campaigns with cross-functional partners.
• Conduct market and persona research, engaging with customers and influencers to stay ahead of trends, especially in AI.
• Work with the Competitive Intelligence team to articulate differentiators against competitors.
• Collaborate with Technical Marketing to develop demos showcasing the value of Splunk AI and Integrations.
• Lead messaging, enablement, and marketing plans for product launches and events like Cisco Live and Splunk .conf.
• Partner with product management to gather customer insights and inform future marketing strategies.

Requirements

• 5+ years in product marketing, product management, or sales engineering at a high-growth B2B software company.
• Proven ability to position B2B products effectively for growth, targeting technical and business decision-makers.
• Experience in AI, software platforms, integrations, observability, security, or related fields preferred.
• Excellent content creation skills for diverse target audiences.
• Strong communication, presentation, and collaboration abilities.
• Ability to influence executives and build consensus in a dynamic environment.
• Growth mindset, positive attitude, curiosity, and willingness to learn.
• Bachelor’s degree or equivalent experience.

Splunk is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, veteran status, or other protected classes.