Principal Product Marketing Manager, AI & Integrations (US Remote Available)

Splunk; Georgia (VT); Remote; USD 80,000 - 150,000; Full time

Job summary

An innovative company is seeking a Principal Product Marketing Manager to lead the global go-to-market strategy for AI and Integrations. This role involves crafting compelling narratives for IT professionals, managing product launches, and empowering sales teams with effective messaging and tools. You will collaborate with cross-functional partners to execute integrated marketing campaigns and gather insights to inform market requirements. Join a dynamic team that excels in creative storytelling and impactful customer experiences, while shaping the future of technology in a high-growth environment.

Qualifications

• 5+ years in product marketing or sales engineering at a B2B software company.
• Proven ability to position B2B products effectively for market growth.

Responsibilities

• Develop positioning and messaging for Splunk AI and Integrations.
• Drive the global GTM strategy in collaboration with product marketing teams.
• Conduct market and persona research to stay ahead of trends.

Skills

Product Marketing

Market Research

Storytelling

Communication

Sales Enablement

Education

Bachelor’s Degree

Job description

Principal Product Marketing Manager, AI & Integrations (US Remote Available)

Join to apply for the Principal Product Marketing Manager, AI & Integrations (US Remote Available) role at Splunk.

Role Summary

We’re seeking a Principal Product Marketing Manager to lead the global go-to-market (GTM) strategy for Splunk's AI and Integrations, a key driver for delivering customer value and business growth across platform, security, and observability. You will shape the future of our AI and Splunk-Cisco integrations, strengthening our leadership position.

Meet the Marketing Team

Our marketing team excels in creative storytelling, building impactful customer experiences, launching innovative products, and supporting customers worldwide. Learn more at splunk.com/careers/marketing.

What We’re Looking For

• Expert Storyteller: Skilled in positioning and messaging for IT professionals and leaders, crafting compelling narratives that resonate with technical audiences.
• Market Insight: Deep understanding of AI market trends, competitive landscape, and experience in market and persona research.
• Product Launch Experience: Proven success in managing product launches with a strategic market perspective.
• Enabling Success: Passionate about empowering sales and partner teams with messaging, tools, and content to drive demand and customer success.

Responsibilities

• Develop positioning and messaging for Splunk AI and Integrations targeting IT professionals and leaders.
• Equip sales and customer-facing teams with sales plays, messaging, tools, and training.
• Drive the global GTM strategy in collaboration with product marketing teams at Splunk and Cisco.
• Plan and execute integrated marketing campaigns with cross-functional partners.
• Conduct market and persona research, engaging with customers and influencers to stay ahead of trends.
• Collaborate with the Competitive Intelligence team to articulate differentiation.
• Work with Technical Marketing to develop demos showcasing AI and Integrations value.
• Lead messaging, enablement, and marketing plans for product launches and events.
• Gather customer insights with product management to inform market requirements.

Minimum Requirements

• 5+ years in product marketing, product management, or sales engineering at a high-growth B2B software company.
• Proven ability to position B2B products effectively for market growth.
• Experience in AI, software platforms, integrations, observability, or security preferred.
• Excellent content creation, communication, and collaboration skills.
• Ability to influence executives and build consensus in a dynamic environment.
• Growth mindset, positive attitude, curiosity, and a Bachelor’s degree or related experience.

Splunk is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, veteran status, or other protected categories.