Principal Product Marketing Manager, AI & Integrations (US Remote Available)

Splunk; Michigan; Remote; USD 90,000 - 150,000; Full time

Job summary

An established industry player is searching for a Principal Product Marketing Manager to spearhead the go-to-market strategy for AI and Integrations. This pivotal role will shape the future of product positioning and messaging, targeting IT professionals and leaders. Collaborating with various teams, you'll empower sales with compelling content and drive impactful marketing campaigns. The role offers flexibility for remote or in-office work, making it an exciting opportunity for those passionate about storytelling and customer engagement in a dynamic tech environment.

Benefits

Health Insurance

401(k)

Paid Time Off

Remote Work Flexibility

Qualifications

• 5+ years in product marketing or sales engineering in B2B software.
• Proven ability to position B2B products for growth.

Responsibilities

• Develop positioning and messaging for Splunk AI and Integrations.
• Drive global GTM strategy collaboratively across teams.
• Lead messaging and marketing plans for product launches.

Skills

Storytelling

Market Insight

Product Launch Management

Sales Enablement

Communication Skills

Content Creation

Education

Bachelor's Degree

Job description

Principal Product Marketing Manager, AI & Integrations (US Remote Available)

Join to apply for the Principal Product Marketing Manager, AI & Integrations (US Remote Available) role at Splunk

Role Summary

We’re seeking a Principal Product Marketing Manager to lead the global go-to-market (GTM) strategy for Splunk's AI and Integrations, crucial for delivering customer value and business growth across platform, security, and observability. This role involves shaping the future of our AI and Splunk-Cisco integrations to strengthen our leadership and momentum.

Meet the Marketing Team

Our marketing team is passionate about storytelling and building impactful customer experiences, supporting product launches, customer enablement, and global marketing initiatives. Learn more at splunk.com/careers/marketing.

What We’re Looking For

• Expert Storyteller: Skilled in positioning and messaging, with a successful track record with IT professionals and leaders.
• Market Insight: Deep understanding of AI market trends, competitive landscape, and persona research.
• Product Launch Experience: Proven success in managing product launches and GTM strategies.
• Enabling Success: Passionate about empowering sales and partner teams with compelling messaging and content.

Responsibilities

• Develop positioning and messaging for Splunk AI and Integrations targeting IT professionals and leaders.
• Equip sales and customer-facing teams with tools, messaging, and training to promote products effectively.
• Drive global GTM strategy collaboratively across teams.
• Plan and execute integrated marketing campaigns in partnership with stakeholders.
• Conduct market and persona research, engage with customers and influencers, and analyze trends.
• Collaborate with CI and Technical Marketing teams for differentiation and demos.
• Lead messaging, enablement, and marketing plans for product launches and events like Cisco Live and Splunk .conf.
• Work with product management to gather insights for roadmaps and marketing strategies.

Requirements

• 5+ years in product marketing, product management, or sales engineering in high-growth B2B software.
• Proven ability to position B2B products for growth, targeting technical and business decision-makers.
• Experience in AI, platforms, integrations, observability, or security preferred.
• Excellent content creation, communication, and presentation skills.
• Ability to influence executives and build consensus in a dynamic environment.
• Growth mindset, positive attitude, curiosity, and a Bachelor's degree or equivalent experience.

Additional Info

Splunk is an Equal Opportunity Employer. Compensation varies by location, with a range of benefits including health, 401(k), paid time off, and more. The role offers remote or in-office flexibility. Learn more at splunkbenefits.com.