Principal Product Marketing Manager, AI & Integrations (US Remote Available)

Splunk; Olathe (KS); Remote; USD 129,000 - 220,000; Full time

Job summary

An innovative firm is seeking a Principal Product Marketing Manager to lead the go-to-market strategy for AI and Integrations. This role is pivotal in shaping the future of AI solutions, enhancing customer value, and driving business growth. You'll collaborate with talented teams, conduct market research, and empower sales teams with effective messaging. If you have a passion for storytelling and a deep understanding of the AI landscape, this opportunity allows you to make a significant impact in a dynamic environment. Join a supportive team and help organizations excel in a hybrid, multi-cloud world.

Qualifications

• 5+ years in product marketing or product management at a high-growth B2B software company.
• Proven ability to position B2B products for growth.

Responsibilities

• Develop positioning and messaging for Splunk AI and Integrations targeting IT professionals.
• Drive the global GTM strategy collaboratively with Splunk and Cisco marketing teams.

Skills

Product Marketing

AI Market Understanding

GTM Strategy Development

Sales Enablement

Content Creation

Education

Bachelor's Degree

Job description

Principal Product Marketing Manager, AI & Integrations (US Remote Available)

Role at

Splunk, a Cisco company, is building a safer and more resilient digital world with an end-to-end full stack platform made for a hybrid, multi-cloud world. Leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable. Our employees are the heart of our success, and we value kindness, passion, and talent. Join us to help organizations excel while reaching new heights with a supportive team.

Role Summary

We seek a Principal Product Marketing Manager to lead the global go-to-market strategy for Splunk AI and Integrations, crucial for delivering customer value and business growth across platform, security, and observability. You will shape the future of our AI and Cisco integrations, strengthening our leadership position.

Meet the Marketing Team

Our team is passionate about storytelling and creating impactful customer experiences. Whether launching new products, supporting digital resilience, or promoting our expertise worldwide, our marketing team is innovative. Learn more at splunk.com/careers/marketing.

What We’re Looking For

• Expert storyteller with a strong record in positioning solutions for IT professionals and leaders, crafting compelling narratives for technical audiences.
• Deep understanding of the AI market, competitive landscape, and trends, with experience in developing cross-portfolio messaging.
• Proven success in launching products and managing GTM strategies, ensuring solutions stay ahead of competitors.
• Skilled in enabling sales and partner teams with clear messaging, tools, and campaign content to drive demand and customer success.

If you meet these criteria, we’d love to connect!

Responsibilities

• Develop positioning and messaging for Splunk AI and Integrations targeting IT professionals and leaders.
• Equip sales and customer teams with sales plays, messaging, tools, and training to communicate our value propositions effectively.
• Drive the global GTM strategy collaboratively with Splunk and Cisco marketing teams.
• Conduct market and persona research, engaging with customers and influencers to stay ahead of trends, especially in AI.
• Work with the Competitive Intelligence team to articulate differentiation.
• Collaborate with Technical Marketing to create demos showcasing AI and integrations for key use cases.
• Lead messaging, enablement, and marketing plans for product launches and events like Cisco Live and Splunk .conf.
• Partner with product management to gather customer insights and inform future marketing strategies.

Requirements

• 5+ years in product marketing, product management, or sales engineering at a high-growth B2B software company.
• Proven ability to position B2B products for growth, appealing to technical and business decision-makers.
• Experience in AI, software platforms, integrations, observability, or security preferred.
• Excellent content creation, communication, presentation, and collaboration skills.
• Able to influence executives and build consensus in a dynamic environment.
• Growth mindset, positive attitude, curiosity, and a bachelor’s degree or equivalent experience.

Additional Information

Splunk is an Equal Opportunity Employer. Compensation varies by location, with a base pay range from $129,600 to $220,000 annually, plus incentives and benefits. Remote and flexible working options are available. Learn more at splunkbenefits.com.