Principal Product Marketing Manager, AI & Integrations (US Remote Available)

Splunk; Connecticut; Remote; USD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking a Principal Product Marketing Manager to lead the go-to-market strategy for AI and Integrations. This pivotal role involves crafting compelling narratives, conducting market research, and empowering sales teams with effective messaging. You will collaborate with cross-functional teams to drive impactful marketing campaigns and product launches, ensuring the success of innovative solutions in a competitive landscape. If you have a passion for storytelling and a deep understanding of the AI market, this opportunity offers a chance to shape the future of technology in a supportive and dynamic environment.

Qualifications

• 5+ years in product marketing or sales engineering at a B2B software company.
• Exceptional writing and communication skills for diverse audiences.

Responsibilities

• Develop messaging for Splunk AI and Integrations targeting IT professionals.
• Drive global GTM strategy in collaboration with product marketing teams.
• Plan and execute integrated marketing campaigns with stakeholders.

Skills

Product Marketing

Storytelling

Market Research

Sales Enablement

AI Knowledge

Communication Skills

Education

Bachelor's Degree

Job description

Principal Product Marketing Manager, AI & Integrations (US Remote Available)

Join to apply for the Principal Product Marketing Manager, AI & Integrations (US Remote Available) role at Splunk.

Splunk, a Cisco company, is building a safer and more resilient digital world with an end-to-end full stack platform designed for a hybrid, multi-cloud environment. Leading enterprises utilize our unified security and observability platform to ensure the security and reliability of their digital systems. Our technology is highly valued, but it’s our caring employees that make Splunk an exceptional career destination. We approach our work with kindness, regardless of location or organizational level. Bring your experience, problem-solving skills, talent, and your unique joy and passion. Help organizations excel while reaching new heights with a supportive team.

Role Summary

We’re seeking a Principal Product Marketing Manager to lead the global go-to-market (GTM) strategy for Splunk’s Artificial Intelligence and Integrations. This role is vital for delivering customer value and expanding our business across platform, security, and observability. You will shape the future of our AI and Splunk-Cisco integrations, strengthening our leadership position and momentum.

Meet the Marketing Team

If you have a passion for storytelling and building impactful customer experiences—whether launching new products, supporting customers, or promoting Splunk’s expertise—we want to hear from you. Learn more at splunk.com/careers/marketing.

What We’re Looking For

• Expert Storyteller: Skilled in positioning and messaging, with a successful track record in solutions for IT professionals and leaders. Able to craft compelling narratives that resonate with technical audiences.
• Market Insight: Deep understanding of the AI market, competitive landscape, and trends. Experienced in developing cross-portfolio messaging and conducting market research.
• Product Launch Experience: Proven success in managing product launches, with a strategic perspective on market and marketing planning.
• Enabling Success: Passionate about empowering sales and partner teams with clear messaging, tools, and campaigns that drive demand and customer success.

If you meet these criteria, we’d love to connect!

Responsibilities

• Develop positioning and messaging for Splunk AI and Integrations targeting IT professionals and leaders.
• Enable sales and customer-facing teams with sales plays, messaging, tools, and training to promote our solutions.
• Drive the global GTM strategy in collaboration with product marketing teams at Splunk and Cisco.
• Plan and execute integrated marketing campaigns with cross-functional stakeholders.
• Conduct ongoing market and persona research, engaging with customers and influencers to stay ahead of trends.
• Work with the Competitive Intelligence team to articulate differentiation.
• Collaborate with Technical Marketing to create demos showcasing AI and Integrations value.
• Lead messaging, enablement, and marketing plans for product launches and events like Cisco Live and Splunk .conf.
• Partner with product management to incorporate customer insights into roadmaps and marketing strategies.

Requirements

• 5+ years in product marketing, management, or sales engineering at a high-growth B2B software company.
• Proven ability to position B2B products for market growth, appealing to both technical and business decision-makers.
• Experience in AI, software platforms, integrations, observability, or security is preferred.
• Exceptional writing skills for diverse target audiences.
• Strong communication, presentation, and collaboration skills.
• Ability to influence executives and build consensus in a fast-paced environment.
• Growth mindset, positive attitude, curiosity, and a willingness to learn.
• Bachelor’s degree or equivalent experience.

Splunk is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other protected characteristic.