Principal Product Marketing Manager, AI & Integrations (US Remote Available)

Splunk Inc.; Indiana (PA); Remote; USD 100,000 - 160,000; Full time

Job summary

An established industry player is seeking a Principal Product Marketing Manager to lead the go-to-market strategy for AI and Integrations. This pivotal role involves crafting compelling narratives for technical audiences and driving product adoption through effective messaging and training. The ideal candidate will have a strong background in product marketing within high-growth B2B software companies and a passion for storytelling. Join a dynamic team that values innovation and collaboration, and help shape the future of AI solutions in a supportive environment that encourages growth and creativity.

Benefits

Health Coverage

401(k)

Paid Time Off

Incentive Compensation

Equity or Long-Term Awards

Qualifications

• 5+ years in product marketing or sales engineering in B2B software.
• Proven ability to position B2B products for market growth.

Responsibilities

• Develop messaging and positioning for AI and Integrations.
• Support sales teams with tools, messaging, and training.
• Drive global GTM strategy with product marketing teams.

Skills

Product Marketing

Storytelling

Market Insight

Product Launch Experience

Communication Skills

Collaboration Skills

Education

Bachelor's Degree

Job description

Principal Product Marketing Manager, AI & Integrations (US Remote Available)

Join to apply for the Principal Product Marketing Manager, AI & Integrations (US Remote Available) role at SPLUNK SERVICES UK LIMITED.

Splunk, a Cisco company, is building a safer and more resilient digital world with an end-to-end full stack platform designed for a hybrid, multi-cloud environment. Leading enterprises utilize our unified security and observability platform to maintain secure and reliable digital systems. Our technology is highly valued, but it’s our caring employees that make Splunk a remarkable career destination. We approach our work with kindness, regardless of location or organizational level. Bring your experience, problem-solving skills, and talent, but also your joy, passion, and individuality. Help organizations excel while reaching new heights with a supportive team.

Role Summary

We’re seeking a Principal Product Marketing Manager to lead and shape the global go-to-market (GTM) strategy for Splunk’s Artificial Intelligence and Integrations offerings. This role is pivotal in delivering customer value and driving business growth across platform, security, and observability sectors. You will play a key role in advancing our leadership in AI and Splunk-Cisco integrations, shaping the future of these initiatives.

Meet The Marketing Team

If you have a passion for storytelling and creating impactful customer experiences—whether launching innovative products, supporting customer adoption, or promoting Splunk’s expertise—we want to hear from you. Learn more about our team, leadership, and culture at splunk.com/careers/marketing.

What We’re Looking For

• Expert Storyteller: Skilled in positioning and messaging, with a proven track record of effectively communicating solutions to IT professionals and leadership. Ability to craft compelling narratives that resonate with technical audiences.
• Market Insight: Deep understanding of the AI landscape, competitive environment, and emerging trends. Experienced in developing cross-portfolio messaging and conducting thorough market and persona research.
• Product Launch Experience: Successful history of managing product launches, with a strategic approach to market positioning and marketing planning.
• Enabling Success: Passionate about empowering sales and partner teams with clear messaging, tools, and training. Skilled in creating content that drives demand and builds sales pipelines.

If you meet these criteria, we’d love to connect!

Responsibilities

• Develop messaging and positioning for Splunk AI and Integrations targeting IT professionals and leaders.
• Support sales and customer-facing teams with sales tools, messaging, and training to promote product adoption.
• Drive the global GTM strategy in collaboration with Splunk and Cisco product marketing teams.
• Plan and execute integrated marketing campaigns with cross-functional partners.
• Conduct ongoing market and persona research, engaging with customers and influencers to stay ahead of trends, especially in AI.
• Work with Competitive Intelligence to articulate differentiation against top competitors.
• Collaborate with Technical Marketing to develop demos illustrating value propositions.
• Lead messaging, enablement, and marketing plans for product launches and key events like Cisco Live and Splunk .conf.
• Partner with product management to incorporate customer insights into future roadmaps and marketing strategies.

Requirements

• 5+ years in product marketing, product management, or sales engineering in high-growth B2B software companies.
• Proven ability to position B2B products for market growth, appealing to both technical and business decision-makers.
• Experience in AI, software platforms, integrations, observability, or security is preferred.
• Exceptional skills in creating differentiated marketing content for diverse audiences.
• Strong communication, presentation, and collaboration skills.
• Able to influence executives and build consensus in a dynamic environment.
• Growth mindset, positive attitude, curiosity, and willingness to learn.
• Bachelor’s degree or equivalent experience.

Additional Information

Splunk is committed to equal opportunity employment. All qualified applicants will be considered without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or other protected categories.

Salary ranges vary by location, with details provided for different regions. The role offers flexibility, including remote work options, and is eligible for incentive compensation, equity, or long-term awards. Benefits include health coverage, 401(k), paid time off, and more. Learn more at https://splunkbenefits.com.