Principal Product Marketing Manager, AI & Integrations (US Remote Available)

Cisco; Georgia (VT); Remote; USD 129,000 - 220,000; Full time

Job summary

An innovative company is seeking a Principal Product Marketing Manager to lead the go-to-market strategy for AI and integrations. This role is crucial for shaping the future of product offerings and driving customer value. You'll collaborate with talented teams to craft compelling narratives and empower sales efforts, ensuring the success of product launches. If you have a passion for storytelling and a deep understanding of the AI market, this is your chance to make a significant impact in a dynamic environment that values creativity and collaboration.

Benefits

401(k) plan and match

Medical, dental, vision benefits

Paid time off

Flexible working arrangements

Incentive compensation

Equity or long-term cash awards

Qualifications

• 5+ years in product marketing or product management at a high-growth B2B software company.
• Expertise in writing compelling marketing content for technical users.

Responsibilities

• Develop product-level positioning and messaging for Splunk AI and Integrations.
• Empower sales teams with messaging and tools to drive customer engagement.

Skills

Product Marketing

Market Insight

Product Launch

Storytelling

Communication Skills

AI Knowledge

Education

Bachelor's Degree

Job description

Splunk, a Cisco company, is building a safer and more resilient digital world with an end-to-end full stack platform made for a hybrid, multi-cloud world. Leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable. Our customers love our technology, but it's our caring employees that make Splunk stand out as an amazing career destination. No matter where in the world or what level of the organization, we approach our work with kindness. So bring your work experience, problem-solving skills and talent, of course, but also bring your joy, your passion and all the things that make you, you. Come help organizations be their best, while you reach new heights with a team that has your back.

**Role Summary:**

We’re looking for a Principal Product Marketing Manager to help lead and drive the global go-to-market (GTM) strategy for Splunk Artificial Intelligence and Integrations—a key component for delivering customer value and growing the business across platform, security, and observability. In this critical role, you’ll play an integral part in shaping the future of our AI and Splunk-Cisco integrations that will advance our leadership position and momentum.

**Meet the Marketing Team:**

Do you have a passion for creative storytelling? Are you a hands-on person who’s ready to build powerful customer experiences? Whether launching disruptive new products, supporting customers in using new Splunk solutions to build digital resilience, or activating Splunk’s expertise and value proposition across the world, our marketing team always finds a way. Learn more about the team, meet our leaders, and hear from our Splunk marketers at splunk.com/careers/marketing .

**What We’re Looking For:**

+ Expert Storyteller: You are a master of positioning and messaging, with a proven track record of successfully positioning solutions for IT professionals and leaders. Your ability to craft compelling, differentiated narratives that resonate with technical audiences will be essential to our success.

+ Market Insight: You have a deep understanding of the AI market, its competitive landscape, and emerging trends. You’re experienced in developing cross-portfolio messaging and positioning for integrated products and solutions. You know how to conduct thorough market and persona research and stay ahead of the curve to ensure our strategies align with evolving market dynamics.

+ Product Launch Experience: You thrive on successfully launching new capabilities and products. With a history of successfully managing product launch processes, you bring a well-informed market and marketing perspective to product management, ensuring our solutions and GTM plans are always ahead of the competition.

+ Enabling Success: You’re passionate about empowering teams to succeed. You’re skilled in enabling sales teams and partner channels by providing them with clear, compelling messaging and positioning on a global scale. You know how to develop content for campaigns that will drive demand and build pipeline that converts to customer success.

If you answered “yes” to these points, we’d love to connect with you!

**Responsibilities:**

+ Develop cross-portfolio and product-level positioning and messaging for Splunk AI and Integrations that resonates with our target personas (IT professionals and leaders).

+ Empower our sales and customer-facing teams with sales plays, messaging, tools, and training they need to confidently communicate our positioning, POV, and value propositions to get customers excited to try, buy and adopt Splunk AI and Integrations products and solutions.

+ Inform and help drive the global GTM strategy for Splunk AI and Integrations, working collaboratively across Splunk and Cisco product marketing teams.

+ Inform strategy and planning for integrated marketing campaigns, in partnership with cross-functional stakeholders across the marketing team.

+ Frequently conduct market and persona research and engage with customers and influencers to understand changing market dynamics and emerging trends, especially in AI.

+ Work closely with our Competitive Intelligence team to articulate competitive differentiation and positioning against our top competitors.

+ Work closely with our Technical Marketing team to develop and deliver compelling demos that show the value of Splunk AI and Integrations for key digital resilience use cases.

+ Lead messaging, enablement, and development of marketing plans to support product launches and key events, including Cisco Live, Splunk .conf, and others.

+ Collaborate with product management to gather customer insights and help inform market requirements for roadmap and future marketing plans.

**Requirements:**

+ 5+ years in product marketing, product management, or sales engineering at a high-growth B2B software company

+ Proven ability to effectively position B2B products for growth in the market, appealing to technical users and economic decision-makers

+ Experience in AI, software platforms, integrations, observability, security or other software delivery spaces preferred

+ Expertise in writing differentiated and compelling marketing content for all target personas and buyers

+ Proven communication, presentation, public speaking, and collaboration skills

+ Adept at influencing executives and building consensus in a constantly changing and fast-paced environment

+ Growth mindset, positive attitude (kind humans’cpolicy), and curiosity to learn and try new things

+ Bachelor’s degree or related experience

**Splunk is an Equal Opportunity Employer**

Splunk, a Cisco company, is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

Note:

**Base Pay Range**

SF Bay Area, Seattle Metro, and New York City Metro Area

Base Pay Range: $160,000.00 - 220,000.00 per year

California (excludes SF Bay Area), Washington (excludes Seattle Metro), Washington DC Metro, and Massachusetts

Base Pay Range: $144,000.00 - 198,000.00 per year

All other cities and states excluding California, Washington, Massachusetts, New York City Metro Area and Washington DC Metro Area.

Base Pay Range: $129,600.00 - 178,200.00 per year

Splunk provides flexibility and choice in the working arrangement for most roles, including remote and/or in-office roles. We have a market-based pay structure which varies by location. Please note that the base pay range is a guideline and for candidates who receive an offer, the base pay will vary based on factors such as work location as set out above, as well as the knowledge, skills and experience of the candidate. **In addition to base pay, this role is eligible for incentive compensation and may be eligible for equity or long-term cash awards.**

Benefits are an important part of Splunk's Total Rewards package. This role is eligible for a competitive benefits package which includes medical, dental, vision, a 401(k) plan and match, paid time off and much more! Learn more about our next-level benefits at https://splunkbenefits.com .