Lifecycle Marketing Manager

Remitly, Inc.; Arlington (VA); Hybrid; USD 128,000 - 150,000; Full time

Benefits offered by this job

Flexible paid time off

Health, dental, and vision + 401k plan

Paid parental, medical, military and 


Mental Health & Family Forming

Employee Stock Purchase Plan (ESPP)

Continuing education

Job summary

Remitly, Inc. is seeking a Lifecycle Marketing Manager for Remitly Global Card in the United States. You will lead lifecycle strategy and engagement across card products, collaborating with product and engineering to build scalable programs and improve onboarding.

You will design experiments across email, push, and in-app messaging, leveraging MoEngage/Braze, and analyze results to drive impact. This role follows a hybrid model with 3 days on-site in Seattle-area style collaboration.

Qualifications

• 5–7 years of lifecycle or growth marketing experience.
• Proficient in MoEngage/Braze or equivalent platforms.
• Experience designing tests and using analytics to improve campaigns.
• Collaborates with product and engineering to integrate lifecycle marketing into core experiences.

Responsibilities

• Build lifecycle strategy across Remitly Global Card and consumer financial products.
• Design and launch multi-channel campaigns and analyze performance.
• Partner with product/engineering to shape user journeys and onboarding.
• Collaborate with growth, analytics, product marketing, design to align campaigns with GTM strategies.

Skills

Lifecycle marketing

Growth marketing

MoEngage/Braze

Data-driven

Cross-functional collaboration

Experiment design

Roadmap planning

Tools

MoEngage/Braze

Job description

Job Description

At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we've tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it's supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we're not just here to move money— we're here to move our global customers forward.

About the Role

As the Lifecycle Marketing Manager supporting Remitly Global Card, you'll grow engagement and retention strategies across our customers. You will be both strategic and hands-on, requiring someone who can operate with autonomy, partner with product and engineering teams, and build programs that create measurable impact. You'll report to the Senior Manager, Lifecycle Marketing in our Seattle office and embody our hybrid working model, collaborating with teams in one of our offices 3-days/week.

You Will

• Build lifecycle strategy across Remitly Global Card and consumer financial products, with a focus on customer engagement and retention.
• Design and launch experiments across email, push notifications, and in-app messaging— defining P0+ data requirements, hypotheses, building campaigns in MoEngage/Braze (or equivalent), and analyzing performance to create a feedback/implementation loop.
• Partner with product and engineering teams to shape user journeys, improve onboarding flows, and deliver scalable lifecycle programs that integrate into the product experience.
• Collaborate with growth, analytics, product marketing, creative and design teams to align lifecycle campaigns with broader go-to-market and product strategies.

You Have

• 5–7 years of experience in lifecycle or growth marketing.
• Proficient in MoEngage/Braze (or equivalent multi-channel engagement platforms); comfortable orchestrating multi-step, multi-channel customer journeys.
• 3+ years of experience with data-driven decision-making: designing tests, partnering with analytics to interpret results, and applying insights to improve campaigns.
• Experienced collaborating with product and engineering teams to integrate lifecycle marketing into primary product experiences.
• Comfortable flexing between strategy, project management, and execution: from roadmap planning to writing test plans, building and QA-ing campaigns, and analyzing outcomes.
• Curious and energized by solving complex lifecycle challenges in new businesses.
• Created scalable processes and thrived constantly optimizing ways of working using Ai and partnership strategies.

Compensation Details

The starting base salary range for this position is typically $128,000 -$150,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan.

Our Benefits

• Flexible paid time off
• Health, dental, and vision + 401k plan with company matching
• Paid parental, medical, military and family care leave
• Mental Health & Family Forming Benefits
• Employee Stock Purchase Plan (ESPP)
• Continuing education

Our Connected Work Culture

Driving Innovation, Together. At Remitly, we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster. Under the Company's current hybrid-work expectations, employees in this position work onsite Tuesday through Thursday each week. Additional onsite attendance may be required based on business needs, and the Company may modify its hybrid-work expectations from time to time. These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most.

Remitly is an E-Verify Employer.

Remitly is an equal opportunity employer.

We celebrate diversity and are committed to creating an inclusive environment for all employees.

Remitly is a leading digital financial services provider for immigrants and their families in over 170 countries around the world. Remitly helps immigrants send money home in a safe, reliable and transparent manner. Its digitally-native, cross-border remittance app eliminates the long wait times, complexities and fees typical of traditional remittance processes. Building on its strong foundation, Remitly is expanding its suite of products to further its mission and transform financial services for immigrants all around the world.