Senior Product Manager, Global Expansion Customer Experience & GTM

Remitly, Inc.; Arlington (VA); Hybrid; USD 156,000 - 195,000; Full time

Benefits offered by this job

Equity included

Job summary

Remitly is expanding its Global Card business and seeking a Senior Product Manager to shape market entry and onboarding experiences across regions. You’ll own segmentation, regional GTM execution, and regulatory-aligned onboarding flows, partnering with engineering, design, and compliance teams to drive activation.

You have a track record in consumer fintech product leadership, with strong analytical skills and a bias for data-driven decisions that reduce friction and accelerate growth in new

Qualifications

• Experience building consumer products in new or expanding markets with GTM strategy.
• Ability to define and validate customer segments across regions using qualitative and quantitative research.
• Direct experience with KYC, compliance, or regulatory requirements in a consumer fintech/payments context.
• Expertise optimizing onboarding funnels to drive activation and reduce friction.

Responsibilities

• Define target customer segments across regions using research and market insights.
• Translate insights into product features with engineering and design.
• Lead go-to-market strategy for each new region and coordinate launch plans.
• Solve region-specific KYC requirements with Compliance and Risk on onboarding flows.
• Own and optimize onboarding funnel to increase activation across markets.
• Define value propositions for each segment and track performance with analytics.
• Communicate strategy, trade-offs, and results to stakeholders and leadership.

Skills

Go-to-market strategy

Customer segmentation

Analytics

Experimentation

Cross-functional leadership

Product ownership

Fintech/payments

Job description

At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we've tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it's supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we're not just here to move money— we're here to move our global customers forward.

About the Role

Remitly Global Card is expanding into new regions, and we're looking for a Senior Product Manager to define and execute the go-to-market strategy for each new market. In this role, you will define target customer segments across regions, uncover their pain points, and translate those insights into product features and experiences that address them. You'll own the end-to-end onboarding experience — including solving for region-specific KYC requirements — and continuously optimize the funnel to reduce friction and drive activation. This is an opportunity to shape how Global Card enters new markets, with direct ownership over segmentation, product experience, and go-to-market execution. You will work in a hybrid capacity from our Arlington, VA office.

You Will

• Define target customer segments for Global Card across regions, using qualitative research, data analysis, and market insight to identify their distinct pain points.
• Translate customer insights into product features and experiences, partnering with engineering and design to build and iterate.
• Establish and execute the go-to-market strategy for each new region, aligning product, marketing, and operations around a coordinated launch plan.
• Solve for region-specific KYC requirements, partnering with Compliance and Risk to design onboarding flows that meet local regulatory standards.
• Own and optimize the onboarding funnel, identifying friction points and driving improvements that increase activation across markets.
• Define and articulate the key value propositions that address each customer segment's pain points, region by region.
• Define success metrics and instrumentation, partnering with analytics to track segment performance and go-to-market results.
• Communicate strategy, trade-offs, and results clearly to cross-functional stakeholders and senior leadership.

You Have

• A track record of building impactful consumer products in new or expanding markets, including go-to-market strategy and execution.
• Experience defining and validating customer segments across regions, using qualitative and quantitative research to uncover pain points and translate them into product strategy.
• Direct experience with KYC, compliance, or regulatory requirements in a consumer fintech or payments context, ideally across multiple regions.
• Expertise optimizing onboarding funnels, with a strong point of view on what drives activation and reduces friction.
• Strong quantitative and analytical skills, comfortable defining metrics and using experimentation to guide decisions.
• End-to-end product ownership skills, from customer discovery through go-to-market execution, with demonstrated ability to operate with autonomy on ambiguous, cross-functional problems.
• 8+ years of product management experience, specifically in consumer fintech, payments, or card products, with experience launching in new markets.

Compensation Details

The starting base salary range for this position is typically $156,000-$195,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered, as well as other financial benefits and total compensation components offered with this role.

Our Connected Work Culture

Driving Innovation, Together At Remitly, we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster. Under the Company's current hybrid-work expectations, employees in this position work onsite Tuesday through Thursday each week. Additional onsite attendance may be required based on business needs, and the Company may modify its hybrid-work expectations from time to time. These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters mo

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Remitly is a leading digital financial services provider for immigrants and their families in over 170 countries around the world. Remitly helps immigrants send money home in a safe, reliable and transparent manner. Its digitally-native, cross-border remittance app eliminates the long wait times, complexities and fees typical of traditional remittance processes. Building on its strong foundation, Remitly is expanding its suite of products to further its mission and transform financial services for immigrants all around the world.