Principal PMM, Data & AI Growth (Hybrid)

BMC Software; United States; Hybrid; USD 172,000 - 287,000; Full time

Job summary

BMC Software is seeking a strategic Principal Product Marketing Manager to launch and scale our Data & AI products. You will collaborate with Product Management, Engineering, Sales, and Marketing to shape positioning, drive adoption, and influence long-term growth.

The role starts hands-on and is expected to evolve into leading a Product Marketing team. You will partner with senior leaders to translate technology into business value, develop go-to-market programs, and establish scalable growth

Qualifications

• 10+ years of experience in Product Marketing, Product Management, Strategy, or related enterprise software roles.
• Proven experience launching and scaling B2B SaaS products.
• Experience commercializing cloud, SaaS, data, AI, platform, infrastructure, or developer-focused technologies.
• Experience defining ICPs, buyer personas, user personas, and product-market fit strategies for emerging technology products.
• Experience bringing new products to market and driving adoption in emerging categories.

Responsibilities

• Lead commercialization strategy for new Data & AI products, from market validation through launch and growth.
• Define ICPs, buyer personas, use cases, and go-to-market strategies.
• Develop compelling positioning, messaging, and competitive differentiation.
• Partner with Product Management to validate product-market fit and influence roadmap decisions.
• Build customer validation programs, design-partner initiatives, and reference development.
• Create enablement programs and sales plays to accelerate adoption and revenue growth.
• Serve as the voice of the market by bringing customer discovery, buyer research, competitive intelligence, analyst insight, and adoption signals into product strategy, prioritization, packaging, pricing, and go-to-market decisions.

Skills

Product Marketing

Strategic thinking

Cross-functional collaboration

B2B SaaS

Executive communication

Job description

BMC Software is seeking a strategic Principal Product Marketing Manager to launch and scale our Data & AI products. You will collaborate with Product Management, Engineering, Sales, and Marketing to shape positioning, drive adoption, and influence long-term growth.

The role starts hands-on and is expected to evolve into leading a Product Marketing team. You will partner with senior leaders to translate technology into business value, develop go-to-market programs, and establish scalable growth