Principal Product Marketing Manager – Emerging Data & AI

BMC Software; United States; Hybrid; USD 172,000 - 287,000; Full time

Job summary

BMC Software is seeking a strategic Principal Product Marketing Manager to launch and scale our Data & AI products. You will collaborate with Product Management, Engineering, Sales, and Marketing to shape positioning, drive adoption, and influence long-term growth.

The role starts hands-on and is expected to evolve into leading a Product Marketing team. You will partner with senior leaders to translate technology into business value, develop go-to-market programs, and establish scalable growth

Qualifications

• 10+ years of experience in Product Marketing, Product Management, Strategy, or related enterprise software roles.
• Proven experience launching and scaling B2B SaaS products.
• Experience commercializing cloud, SaaS, data, AI, platform, infrastructure, or developer-focused technologies.
• Experience defining ICPs, buyer personas, user personas, and product-market fit strategies for emerging technology products.
• Experience bringing new products to market and driving adoption in emerging categories.

Responsibilities

• Lead commercialization strategy for new Data & AI products, from market validation through launch and growth.
• Define ICPs, buyer personas, use cases, and go-to-market strategies.
• Develop compelling positioning, messaging, and competitive differentiation.
• Partner with Product Management to validate product-market fit and influence roadmap decisions.
• Build customer validation programs, design-partner initiatives, and reference development.
• Create enablement programs and sales plays to accelerate adoption and revenue growth.
• Serve as the voice of the market by bringing customer discovery, buyer research, competitive intelligence, analyst insight, and adoption signals into product strategy, prioritization, packaging, pricing, and go-to-market decisions.

Skills

Product Marketing

Strategic thinking

Cross-functional collaboration

B2B SaaS

Executive communication

Job description

\u003ch3\u003eDescription and Requirements\u003c/h3\u003e
\u003cp\u003e\"At BMC trust is not just a word - it's a way of life!\" \u003c/p\u003e
\u003ch3\u003eCareerArc Code\u003c/h3\u003e
\u003cp\u003eCA-MH\u003c/p\u003e
\u003ch3\u003eHybrid\u003c/h3\u003e
\u003cp\u003eBMC empowers nearly 80% of the Forbes Global 100 to accelerate business value, faster than humanly possible. Our industry-leading portfolio unlocks human and machine potential to drive business growth, innovation, and sustainable success. BMC does this in a simple and optimized way by connecting people, systems, and data that power the world’s largest organizations so they can seize a competitive advantage.\u003c/p\u003e
\u003ch3\u003eThe Opportunity\u003c/h3\u003e
\u003cp\u003eWe're looking for a strategic Principal Product Marketing Manager to help launch and scale our next generation of Data & AI products.\u003c/p\u003e
\u003cp\u003eWhile highly hands‑on today, this role is expected to evolve into a leadership position with responsibility for building and growing a Product Marketing team.\u003c/p\u003e
\u003cp\u003eIn this role, you'll partner closely with Product Management, Engineering, Sales, and Marketing to turn innovative technologies into successful businesses. You'll define positioning, validate product‑market fit, lead commercialization efforts, drive adoption, and help shape long‑term growth strategy.\u003c/p\u003e
\u003cp\u003eThis is a unique opportunity to join at an early stage, influence product direction, and build the foundation for future growth.\u003c/p\u003e
\u003ch3\u003eWhat You'll Do\u003c/h3\u003e
\u003cul\u003e
\u003cli\u003eLead commercialization strategy for new Data & AI products, from market validation through launch and growth.\u003c/li\u003e
\u003cli\u003eDefine ICPs, buyer personas, use cases, and go‑to‑market strategies.\u003c/li\u003e
\u003cli\u003eDevelop compelling positioning, messaging, and competitive differentiation.\u003c/li\u003e
\u003cli\u003ePartner with Product Management to validate product‑market fit and influence roadmap decisions.\u003c/li\u003e
\u003cli\u003eBuild customer validation programs, design‑partner initiatives, and reference development.\u003c/li\u003e
\u003li\u003eCreate enablement programs and sales plays to accelerate adoption and revenue growth.\u003c/li\u003e
\u003li\u003eServe as the voice of the market by bringing customer discovery, buyer research, competitive intelligence, analyst insight, and adoption signals into product strategy, prioritization, packaging, pricing, and go‑to‑market decisions.\u003c/li\u003e
\u003li\u003eEstablish repeatable growth motions that can scale as the business expands.\u003c/li\u003e
\u003li\u003eHelp build and lead a future Product Marketing team.\u003c/li\u003e
\u003c/ul\u003e
\u003ch3\u003eWhat We're Looking For\u003c/h3\u003e
\u003cul\u003e
\u003li\u003e10+ years of experience in Product Marketing, Product Management, Strategy, or related enterprise software roles.\u003c/li\u003e
\u003li\u003eProven experience launching and scaling B2B SaaS products.\u003c/li\u003e
\u003li\u003eExperience commercializing cloud, SaaS, data, AI, platform, infrastructure, or developer‑focused technologies.\u003c/li\u003e
\u003li\u003eDomain experience in several of the following areas: Data Operation & Orchestration / Data Observability & Monitoring / AI Enterprise Software / Data Governance / Data Engineering / Intelligence Automation\u003c/li\u003e
\u003li\u003eExperience defining ICPs, buyer personas, user personas, and product‑market fit strategies for emerging technology products.\u003c/li\u003e
\u003li\u003eExperience bringing new products to market and driving adoption in emerging categories.\u003c/li\u003e
\u003li\u003eAbility to engage credibly with technical audiences and translate complex technology into business value.\u003c/li\u003e
\u003li\u003eStrong executive presence and cross‑functional leadership skills.\u003c/li\u003e
\u003li\u003eDemonstrated success building adoption and growth strategies for new products or business lines.\u003c/li\u003e
\u003li\u003eProven ability to influence senior Product, GTM, and executive leaders\u003c/li\u003e
\u003c/ul\u003e
\u003ch3\u003eWhy This Role?\u003c/h3\u003e
\u003cul\u003e
\u003li\u003eHelp define the future of our Data & AI business.\u003c/li\u003e
\u003li\u003eInfluence product strategy from the earliest stages.\u003c/li\u003e
\u003li\u003eWork directly with senior Product and Executive leaders.\u003c/li\u003e
\u003li\u003eShape commercialization for innovative technologies.\u003c/li\u003e
\u003li\u003eBuild the foundation for a growing Product Marketing organization.\u003c/li\u003e
\u003c/ul\u003e
\u003ch3\u003eOur commitment to you!\u003c/h3\u003e
\u003cp\u003eBMC’s culture is built around its people. We have 6000+ brilliant minds working together across the globe. You won’t be known just by your employee number, but for your true authentic self. BMC lets you be YOU!\u003c/p\u003e
\u003cp\u003eBMC is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender, gender expression, gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status as a protected veteran. If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.\u003c/p\u003e
\u003cp\u003eBMC Software maintains a strict policy of not requesting any form of payment in exchange for employment opportunities, upholding a fair and ethical hiring process.\u003c/p\u003e
\u003cp\u003eThe annual base salary range represents the low and high end of the BMC salary range for this position. Actual salaries depend on a wide range of factors that are considered in making compensation decisions, including but not limited to skill sets; experience and training, licensure, and certifications; and other business and organizational needs.\u003c/p\u003e
\u003cp\u003eThe range listed is just one component of BMC's employee compensation package. Other rewards may include a variable plan and country specific benefits.\u003c/p\u003e
\u003cp\u003eAt BMC, it is not typical for an individual to be hired at /near the top of the range. A reasonable estimate of the current range is $172,050 - $286,750\u003c/p\u003e