Principal PMM, AI Innovation & Narrative

Remote Genie; Northern (KY); Hybrid; USD 172,000 - 230,000; Full time

Benefits offered by this job

Paid parental leave

Flexible PTO

Monthly Wellness allowance

Professional Development allowance

Community Impact Days

Fertility & Adoption Assistance

Job summary

Iterable is seeking a Principal Product Marketing Manager to own the AI innovation narrative and connect capabilities into a compelling AI-driven customer engagement story. You will drive Tier 1 launches and partner with product and GTM teams to unify the go-to-market narrative.

You translate deep AI understanding into customer value, shape messaging, and lead adoption efforts across lifecycle touchpoints, collaborating with cross-functional teams to influence strategy and outcomes.

Qualifications

• 8–10+ years in product marketing at a B2B SaaS company.
• Experience marketing an AI-native or agentic product.
• Exceptional storytelling with launch messaging.

Responsibilities

• Own the overarching AI and orchestration innovation narrative.
• Define Tier 1 launches and drive go-to-market storytelling.
• Craft bold, narrative-driven messaging and positioning.
• Drive adoption and expansion through lifecycle messaging.

Skills

Product marketing

B2B software

AI product marketing

Storytelling

Executive presence

Job description

Iterable is seeking a Principal Product Marketing Manager to own the AI innovation narrative and connect capabilities into a compelling AI-driven customer engagement story. You will drive Tier 1 launches and partner with product and GTM teams to unify the go-to-market narrative.

You translate deep AI understanding into customer value, shape messaging, and lead adoption efforts across lifecycle touchpoints, collaborating with cross-functional teams to influence strategy and outcomes.