Data & AI Product Marketing Lead – Growth & Strategy

BMC Software, Inc.; New York (NY); On-site; USD 172,000 - 287,000; Full time

Job summary

BMC Software is seeking a strategic Principal Product Marketing Manager to drive the go-to-market for our Data & AI products. You will collaborate with Product Management, Engineering, Sales, and Marketing to turn innovative technology into business value and growth.

Initially hands-on with plans to lead a Product Marketing team, you will shape positioning, market fit, and adoption strategies while building enablement programs and reference accounts across the customer base.

Qualifications

• 10+ years of experience in Product Marketing, Product Management, Strategy, or related enterprise software roles.
• Proven experience launching and scaling B2B SaaS products.
• Experience commercializing cloud, SaaS, data, AI, platform, infrastructure, or developer-focused technologies.
• Experience defining ICPs, buyer personas, user personas, and product-market fit strategies for emerging technology products.
• Ability to engage credibly with technical audiences and translate complex technology into business value.

Responsibilities

• Lead commercialization strategy for new Data & AI products, from market validation through launch and growth.
• Define ICPs, buyer personas, use cases, and go-to-market strategies.
• Develop compelling positioning, messaging, and competitive differentiation.
• Partner with Product Management to validate product-market fit and influence roadmap decisions.
• Build customer validation programs, design-partner initiatives, and reference development.
• Create enablement programs and sales plays to accelerate adoption and revenue growth.
• Serve as the voice of the market by bringing customer discovery, buyer research, competitive intelligence, analyst insight, and adoption signals into product strategy and go-to-market decisions.
• Establish repeatable growth motions that can scale as the business expands.
• Help build and lead a future Product Marketing team.

Skills

Product Marketing

B2B SaaS

Strategic leadership

Cross-functional collaboration

Job description

BMC Software is seeking a strategic Principal Product Marketing Manager to drive the go-to-market for our Data & AI products. You will collaborate with Product Management, Engineering, Sales, and Marketing to turn innovative technology into business value and growth.

Initially hands-on with plans to lead a Product Marketing team, you will shape positioning, market fit, and adoption strategies while building enablement programs and reference accounts across the customer base.