Principal Insights Strategist - Customer Intelligence

Intuit; Atlanta (GA); On-site; USD 207,000 - 280,000; Full time

Job summary

Intuit's Customer Intelligence team within Strategy & Business Operations acts as the strategic signal layer for QuickBooks. The Principal will lead end-to-end learning and measurement plans that fuel our strategy and synthesize the collective insights signal into what performance is telling us and where the biggest opportunities sit.

You will personally lead high-visibility strategy projects, framing problems, testing hypotheses, and shaping the narrative with leaders across Product,

Qualifications

• 8–12+ years of experience in customer insights, strategy, analytics, or related field.
• Experience advising senior executives on high-stakes decisions and guiding to a decision.
• Structured problem solving with ability to frame and scope complex work.
• Hands-on practitioner who has run insights projects end-to-end.
• Ability to fuse multiple data sources into a coherent story.
• Strong business judgment linking customer signal to strategy and outcomes.
• Comfortable with data quality, bias, and incomplete signals.
• Influence with senior stakeholders across product, design, marketing, analytics, and operations.
• Self-starter who identifies questions and navigates roadblocks.
• AI-forward mindset leveraging AI to accelerate insights.

Responsibilities

• Serve as a trusted advisor to VP/Director+ leaders; define questions, build learning plans, advise on high-stakes decisions.
• Connect insight to execution; embed customer signal into operating rhythms and planning cycles.
• Lead complex, ambiguous strategy projects; frame the problem, develop hypotheses, and deliver recommendations.
• Mobilize insights; frame option sets, articulate tradeoffs, and define execution paths with measurable impact.
• Build AI-native ways of working; champion tooling that democratizes access to customer truth.
• Advance customer listening and intelligence; improve feedback capture and AI-native tools.
• Raise the craft bar as a thought leader; mentor others and develop reusable playbooks.

Skills

Strategic thinking

Executive storytelling

Problem solving

Data analysis

Multi-method approach

Influence without authority

Self-starter

AI-forward

Job description

Intuit's Customer Intelligence team within Strategy & Business Operations acts as the strategic signal layer for QuickBooks. The Principal will lead end-to-end learning and measurement plans that fuel our strategy and synthesize the collective insights signal into what performance is telling us and where the biggest opportunities sit.

You will personally lead high-visibility strategy projects, framing problems, testing hypotheses, and shaping the narrative with leaders across Product,