Principal Field & Channel Marketing Manager

Forcepoint; Oklahoma; On-site; USD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Field & Channel Marketing Manager, where you'll drive demand generation across North America. This pivotal role focuses on planning and executing marketing strategies, managing events, and collaborating with internal teams to attract and retain customers. If you're a creative marketer with a knack for building relationships and a passion for technology, this role offers the chance to make a significant impact in a dynamic and inclusive environment. Embrace the opportunity to innovate and contribute to a safer world through effective marketing initiatives.

Qualifications

• 4+ years of B2B marketing experience, preferably in marketing technology.
• Experience in field marketing planning and execution.

Responsibilities

• Plan and execute lead generation-focused field marketing strategy.
• Collaborate with sales and marketing teams for event execution.

Skills

B2B Marketing

Field Marketing Planning

Digital Marketing Trends

Communication Skills

Leadership Skills

Analytical Skills

Project Management

Education

Bachelor’s degree in Marketing

2+ years in IT B2B Marketing

Tools

HubSpot

Salesforce

Asana

Microsoft Office

Job description

Field & Channel Marketing Manager

Apply locations USA - Texas - Austin - Home Office

Time type: Full time

Posted on: Posted 3 Days Ago

Job requisition id: JR466955

Who is Forcepoint?

Forcepoint simplifies security for global businesses and governments. Forcepoint’s all-in-one, truly cloud-native platform makes it easy to adopt Zero Trust and prevent the theft or loss of sensitive data and intellectual property no matter where people are working. If our mission excites you, you’re in the right place; we want you to bring your own energy to help us create a safer world.

Forcepoint is seeking a Field & Channel Marketing Manager to drive demand across the Central Region of North America. This critical role includes the planning and execution of all demand generation activities in the region leveraging events and Channel MDF.

The Field Marketing role is at the forefront of communicating our message through different marketing tactics as well as crafting the strategies and execution plans to attract new customers and retain existing customers. In this position, the candidate will run field marketing events and work closely with the Channel Team to drive partner demand generation activities in the region.

Job Responsibilities:

1. Planning and executing a lead generation-driven field marketing strategy primarily focused on events (proprietary and 3rd party).
2. Researching and assessing relevant industry and technology events for the sales and marketing teams that meet our event sponsorship requirements.
3. Work with the Channel Sales organization to develop and execute through Channel demand generation programs in alignment with the Channel growth strategy, leveraging MDF.
4. Collaborate with internal cross-functional teams and external partners to execute all events including development of creative assets, demo productions, material, and team logistics.
5. Be the main point person for all regional events coordination and assessment.
6. Identify opportunities to engage existing customers and attract and engage prospects.
7. Accountable for tracking budget, ROI, and number of MQLs of each event by collaborating with sales and marketing leadership.
8. Responsible for managing the onsite logistics for facilitating the event, providing social support during regular non-event periods, and managing the settlement of online/offline marketing support with third-party vendors.
9. Actively participating in research, designing, development, and coordination of organizational events and meetings.
10. End-to-end Management of field marketing projects from planning as per the client's requirements and building a plan of action to estimating the overall budget.
11. Responsible for both lead acquisition and lead nurturing campaigns, and other campaigns in regional campaign creation.
12. Closely working with the sales and marketing team, product marketing team, and regional campaign team for evaluating the total impact of marketing events.

Requirements:

1. 4+ years of experience in B2B marketing, experience in the marketing technology sector is preferred.
2. Hands-on and familiar with field marketing planning and execution.
3. Equally comfortable working cross-functionally and independently.
4. Digital native that is up to date with current digital marketing trends and technology, with the ability to adapt to using different tools.
5. Previous experience with inbound marketing and sales software such as HubSpot & Salesforce.
6. Channel Marketing experience.
7. Strong oral, written, and verbal communication skills.
8. Demonstrated track record in field marketing.
9. Exceptional leadership and management skills.
10. Strong organizational skills with emphasis on time management.
11. Strong interpersonal skills and negotiation skills.
12. Ability to work independently or in groups.
13. Self-motivated with demonstrated flexibility and adaptability in various tasking situations.
14. Strong analytical skills with focus towards details.
15. Ability to handle pressure and work in a constantly changing atmosphere.

Education and Experience:

1. Bachelor’s degree in marketing or equivalent experience.
2. 2+ years’ experience in IT business-to-business marketing – preferably in the field of cyber security.
3. Experience in event planning, management, and support.
4. Experience working in an organization with a two-tier channel sales model.
5. Working knowledge of Salesforce.com, Outreach, HubSpot, and Asana preferred.
6. Excellent Microsoft Office skills: Word, PowerPoint, Excel.

Soft Skills:

1. Fast learner, highly motivated and proactive self-starter with the ability to focus in a world of changing priorities.
2. Strong verbal and written communication skills and outstanding presentation skills for a variety of audiences.
3. Ability to work independently and in a remote team environment.
4. Highly organized and detail-oriented with strong project management skills.
5. Able to effectively prioritize and manage multiple tasks and deadlines.

Don’t meet every single qualification? Studies show people are hesitant to apply if they don’t meet all requirements listed in a job posting. Forcepoint is focused on building an inclusive and diverse workplace – so if there is something slightly different about your previous experience, but it otherwise aligns and you’re excited about this role, we encourage you to apply.

Forcepoint is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities.