Lead Marketing Manager

SKELAR; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Join a dynamic team at a fast-growing company focused on building healthier habits through innovative products. As a Lead Marketing Manager, you will drive performance marketing strategies, manage teams, and collaborate closely with product leaders to optimize customer acquisition. This role offers a unique opportunity to grow into a Head of Marketing position and potentially become a partner in the business. With a strong emphasis on creativity and analytical skills, you will help shape the future of our marketing efforts in the Western markets. Be part of a venture backed by a successful builder, where your contributions will directly impact our growth and success.

Qualifications

• Proven track record in performance or e-commerce marketing for Western markets.
• Strong analytical skills to interpret large volumes of data.

Responsibilities

• Build unit economics for nutraceuticals and optimize acquisition channels.
• Manage ad accounts and performance analytics hands-on.

Skills

Performance Marketing

E-commerce Marketing

Analytical Skills

Team Management

Creativity

Job description

We’re Leaply — a fast-growing ecosystem of digital and physical products designed to help people build healthier habits and lead better lives. We launched in 2024 and have already seen explosive growth — 10x revenue in the past six months — with strong traction across the US, Europe, and beyond.

At Leaply, we challenge traditional career paths — we value ownership over job titles, and impact over process. We move fast, think big, and expect every team member to contribute beyond their scope.

Our Team:

— Launching third business together, with a track record of successful exits;
— Has unique market insights that significantly increase the chances of success — it isn’t our first time working with this business model, and we’ve already built products for this target audience;
— Core values: direct and honest communication, fast decision-making, and bold, ambitious goals.

We’re looking for a Lead Marketing Manager who can grow into Head of Marketing and eventually become a partner of the business.

Your future responsibilities:

— Build unit economics for the supplements (nutraceuticals) direction: set up omnichannel acquisition, optimize ROAS / AOV, and more;
— Initially, manage ad accounts and performance analytics hands-on. Later — hire a team, set up scalable processes, and delegate execution;
— Build and lead influencer marketing, creative marketing, and ad design teams;
— Collaborate with our Head of Product to launch and test high-converting funnels.

What’s important to us:

— A proven track record in performance or e-commerce marketing for Western markets (US, Europe, etc.);
— Experience managing a team;
— English level B2+;
— Strong analytical skills: the ability to interpret large volumes of data, identify cause-and-effect patterns, and prioritize effectively (e.g., factor analysis);
— Creativity and the ability to generate high-quality ideas and testable hypotheses.

Leaply is backed by SKELAR, a venture builder with over 10 successful B2C businesses in its portfolio. SKELAR provides access to the best payment infrastructure for our business model, along with financial and legal support in our target locations. They also organize internal clubs focused on professional development in marketing, development, and payments. With SKELAR, there's always someone to turn to for advice or assistance.

Beyond business, SKELAR build the SKELAR Foundation, a charitable initiative created by employees. Through this initiative, we create and fund large projects that help bring us closer to victory.

Join us in building the next big thing!