Principal, Demand Gen — Money Solutions

Intuit, Inc.; Mountain View (CA); On-site; USD 205,000 - 278,000; Full time

Benefits offered by this job

Cash bonus

Equity rewards

Job summary

Intuit, Inc. is seeking a Demand Generation Principal for Money Solutions to own engagement and demand generation within the mid-market install base for the Money portfolio and cross-audience campaigns to acquire net-new customers.

You will build programs that convert customer context into adoption of payments, bill pay, lending, and card products, while coordinating with product marketing, growth, sales, and risk partners to maximize attach and new-logo pipeline.

Qualifications

• 10+ years of B2B demand generation or growth marketing in fintech/payments.
• Fluency with install-base and product-led growth using signals for targeting.
• Knowledge of compliance/regulatory aspects of marketing financial products.
• Experience with full-funnel campaigns and demand-gen stack with attribution.
• Data-driven with segmentation on usage and signals; defend investment with pipeline.
• Ability to align product marketing, growth, sales, and risk partners.

Responsibilities

• Own demand generation strategy and pipeline targets for Money portfolio.
• Build always-on install-base programs using product and financial signals.
• Design cross-audience campaigns addressing money-movement pain points.
• Coordinate with product marketing and growth teams to align offers and narratives.
• Collaborate with sales and customer success for handoffs on money products.
• Work with legal, risk, and compliance to ensure accurate, compliant campaigns.
• Activate money campaigns through the Regional Marketing field team.
• Own measurement framework and reallocate investment based on results.

Skills

B2B Demand Gen

Lifecycle marketing

Fintech/regulatory

Full-funnel campaigns

Data-driven marketing

Cross-functional influence

Mid-market finance buyers

Tools

Marketing automation

CRM

Paid media

Webinars

Email marketing

Job description

Intuit, Inc. is seeking a Demand Generation Principal for Money Solutions to own engagement and demand generation within the mid-market install base for the Money portfolio and cross-audience campaigns to acquire net-new customers.

You will build programs that convert customer context into adoption of payments, bill pay, lending, and card products, while coordinating with product marketing, growth, sales, and risk partners to maximize attach and new-logo pipeline.