Principal, Demand Generation – Money Solutions

Intuit, Inc.; Mountain View (CA); On-site; USD 205,000 - 278,000; Full time

Benefits offered by this job

Cash bonus

Equity rewards

Job summary

Intuit, Inc. is seeking a Demand Generation Principal for Money Solutions to own engagement and demand generation within the mid-market install base for the Money portfolio and cross-audience campaigns to acquire net-new customers.

You will build programs that convert customer context into adoption of payments, bill pay, lending, and card products, while coordinating with product marketing, growth, sales, and risk partners to maximize attach and new-logo pipeline.

Qualifications

• 10+ years of B2B demand generation or growth marketing in fintech/payments.
• Fluency with install-base and product-led growth using signals for targeting.
• Knowledge of compliance/regulatory aspects of marketing financial products.
• Experience with full-funnel campaigns and demand-gen stack with attribution.
• Data-driven with segmentation on usage and signals; defend investment with pipeline.
• Ability to align product marketing, growth, sales, and risk partners.

Responsibilities

• Own demand generation strategy and pipeline targets for Money portfolio.
• Build always-on install-base programs using product and financial signals.
• Design cross-audience campaigns addressing money-movement pain points.
• Coordinate with product marketing and growth teams to align offers and narratives.
• Collaborate with sales and customer success for handoffs on money products.
• Work with legal, risk, and compliance to ensure accurate, compliant campaigns.
• Activate money campaigns through the Regional Marketing field team.
• Own measurement framework and reallocate investment based on results.

Skills

B2B Demand Gen

Lifecycle marketing

Fintech/regulatory

Full-funnel campaigns

Data-driven marketing

Cross-functional influence

Mid-market finance buyers

Tools

Marketing automation

CRM

Paid media

Webinars

Email marketing

Job description

Intuit’s Money portfolio — Bill Pay, Payments, Capital and Lending, and IBCC — turns our platform into the financial operating system for mid-market businesses. As Demand Generation Principal for Money Solutions, you will own engagement and demand generation into Intuit’s existing mid-market install base for the Money portfolio, as well as cross-audience campaigns that acquire net-new customers.

This is a principal-level role with a rich expansion canvas: our mid-market customers already run their financials on Intuit, giving us unmatched context to offer the right money product at the right moment. You’ll build programs that convert that context into adoption — driving attach of payments, bill pay, lending, and card products — while also designing acquisition campaigns that lead with money movement and cash-flow pain points to win new logos. You’ll be measured on attach, expansion pipeline, and new‑customer pipeline contribution.

Responsibilities

• Own demand generation strategy and pipeline targets for the Money portfolio — Bill Pay, Payments, Capital/Lending, and IBCC — in the mid‑market segment, spanning install-base expansion and new-customer acquisition.
• Build always‑on install‑base programs that use product and financial signals to surface the right money product to the right customer at the right moment — across in-product, lifecycle, and sales‑assisted channels.
• Design cross‑audience acquisition campaigns that lead with money‑movement pain points — slow receivables, manual AP, access to capital, spend control — to bring net‑new mid‑market customers to Intuit.
• Partner with product marketing and product growth teams to align offers, in-product placements, and campaign narratives into one coherent adoption journey per product line.
• Coordinate with sales and customer success on high‑propensity target lists, sequenced plays, and clean handoffs for sales-assisted money products like Capital and IBCC.
• Work with legal, risk, and compliance partners to ensure campaigns for regulated products are accurate, compliant, and still compelling.
• Activate money campaigns through the Regional Marketing field team at the pod level, supplying plays, content, and target accounts.
• Own the measurement framework — attach rates, expansion and new‑logo pipeline, campaign ROI, and cohort behavior — and use it to reallocate investment to what works.

Qualifications

• 10+ years of B2B demand generation, lifecycle, or growth marketing experience, with meaningful exposure to fintech, payments, lending, or embedded finance products.
• Deep fluency in install-base and product-led growth motions: propensity-based targeting, in-product marketing, lifecycle triggers, and offer design.
• Understanding of the compliance and regulatory considerations inherent in marketing financial products (payments, lending, card), and experience partnering with legal/compliance teams.
• Command of full‑funnel campaign design and the demand gen stack — marketing automation, CRM, paid media, webinars, and email — with strong attribution discipline.
• A data‑first operating style: you segment on usage and financial signals, test relentlessly, and defend investment with pipeline and attach-rate math.
• Principal‑level influence: experience aligning product marketing, product growth, sales, and risk partners around a shared expansion motion.
• Strong grasp of the mid‑market finance buyer (CFO, controller, AP/AR leaders) and their cash‑flow, payment, and capital pain points.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job‑related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The expected base pay range for this position is:
Mountain View $205,000 - $277,500
San Diego, CA $191,000- $258,500