Principal Brand Manager

Eva; United States; Remote; USD 75,000 - 90,000; Full time

Job summary

Join a dynamic and fast-growing technology company redefining eCommerce optimization as a Principal Brand Manager - Team Lead. In this senior leadership role, you will oversee Amazon client engagements, manage a team of Brand Managers, and drive measurable results for clients. Your expertise in Amazon Brand Management will be pivotal in developing growth strategies and ensuring a best-in-class brand experience. Collaborate with a talented team that values innovation and results, and work directly with global brands to shape their success on leading eCommerce platforms. Elevate your career with this exciting opportunity!

Benefits

Flexible Work Hours

Health Insurance

Professional Development Opportunities

Remote Work Options

Qualifications

• 5+ years of experience in Amazon Brand Management, with expertise in Seller and/or Vendor Central.
• Proven leadership skills with experience mentoring team members.

Responsibilities

• Lead and develop a team of Brand Managers, fostering a high-performance culture.
• Serve as strategic lead for high-value Amazon client accounts, enhancing brand experiences.

Skills

Amazon Brand Management

Leadership Skills

Analytical Skills

Communication Skills

Google Sheets

Education

Bachelor's Degree

Tools

eCommerce Reporting Tools

Job description

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This is a remote position.

About Eva:
Eva is a technology company with proprietary technology (EvaAI), offering full-service account management to drive profitable growth on Amazon, Walmart, Target, and beyond. Eva combines industry-leading advertising technology (PPC, DSP, AMC) with optimization software and 3PL services to maximize client visibility, efficiency, and profitability. With a strong focus on midmarket brands and over 90% of clients based in the U.S., Eva’s culture is built on Customer Obsession, Ownership, Continuous Learning and Simplification, Challenging the Status Quo, and Delivering Results1.
About the Role:
The Principal Brand Manager - Team Lead, Amazon, is a senior leadership position responsible for overseeing Amazon client engagements and managing a team of Brand Managers. This role is accountable for developing and executing growth strategies, ensuring a best-in-class Amazon brand experience, and driving measurable results for clients. You will act as the strategic lead for a portfolio of high-value accounts, providing direction, mentorship, and expert guidance to your team.

Key Responsibilities

Team Leadership & Development

• Lead, mentor, and develop a team of Brand Managers and Associates, fostering a high-performance, collaborative culture.
  
• Set clear goals, provide regular feedback, and ensure professional growth within the team.
  
• Delegate and oversee account responsibilities, ensuring accountability for both team and individual performance.
  

Amazon Brand Experience

• Serve as the strategic lead for a portfolio of high-value Amazon client accounts, with deep expertise in Seller and/or Vendor Central.
  
• Shape and communicate each brand’s story, mission, and values through enhanced Brand Story sections, A+ Content, and Storefronts to build trust and differentiation.
  
• Develop and implement strategies to improve Click-Through Rate (CTR) and Conversion Rate (CVR), including:
  
• Optimizing product titles, bullet points, and descriptions for SEO and relevance.
  
• Enhancing hero and catalog images, and leveraging video content to drive engagement.
  
• Executing pricing and promotions strategies based on competitive and market analysis.
  
• Utilizing A+ Content and Brand Story features to maximize visual appeal and brand narrative.
  
• Monitoring and improving reviews and ratings, ensuring compliance and content accuracy.
  
• Conduct ongoing competitive and market analysis to inform pricing, positioning, and promotional strategies, leveraging proprietary data and tools for real-time insights.
  
• Maintain a high-level understanding of Amazon Advertising, including:
  
• ACOS optimization and bid management.
  
• Campaign creation and performance analysis.
  
• Familiarity with Amazon Marketing Cloud (AMC) and Amazon DSP for advanced targeting and measurement.
  

Client Strategy & Engagement

• Develop and implement structured client engagement strategies to attract, retain, and grow client relationships, ensuring alignment with client objectives and business goals.
  
• Personalize communication and deliver value-driven interactions at every stage of the client journey, using data-driven insights to tailor strategies and recommendations.
  
• Conduct regular business reviews, share actionable insights, and provide transparent updates on progress, milestones, and results to build trust and foster long-term loyalty.
  
• Proactively solicit and act on client feedback to continuously improve service delivery and client satisfaction.
  
• Use analytics to monitor engagement and performance metrics, refining strategies to maximize client retention and advocacy.
  

Cross-Functional Collaboration

• Act as the primary point of contact between clients and Eva’s vertical teams (SEO, PPC, Creative, Operations, Analytics).
  
• Clearly articulate client needs, priorities, and strategic direction to internal teams, ensuring seamless execution and alignment.
  

Requirements

• Location: Must be based in the United States.
  
• 5+ years of Amazon Brand Management experience, with deep expertise in Seller and/or Vendor Central.
  
• 2+ years of agency experience, demonstrating the ability to manage multiple clients and shift priorities effectively.
  
• Proven leadership skills, with experience mentoring and developing team members.
  
• Strong analytical, organizational, and communication abilities.
  
• Proficiency in Google Sheets and eCommerce reporting tools.
  
• Familiarity with Walmart, Target, Shopify, and TikTok operations is a plus.
  

Benefits Why Join Eva?

• Be part of a dynamic, fast-growing company redefining eCommerce optimization.
  
• Collaborate with a talented team that values ownership, innovation, and results.
  
• Work directly with global brands to shape their success on leading eCommerce platforms1.
  

Are you ready to elevate your career and lead a team in delivering exceptional Amazon brand experiences? Apply today to join Eva as our Principal Brand Manager - Team Lead!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development

• Industries

  Software Development

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