Lead TCM Content Educator & Brand Voice Strategist

Cosmo Health; Santa Monica (CA); Remote; USD 40,000 - 80,000; Part time

Job summary

An innovative wellness brand is seeking a Lead TCM Content Educator & Brand Voice Strategist to bridge clinical knowledge with creativity. This role offers a unique opportunity to educate the public on Traditional Chinese Medicine through engaging content on social media platforms like TikTok and Instagram. You will help shape the brand voice and develop educational frameworks while collaborating on product research and development. If you're passionate about wellness and eager to make ancient practices accessible to modern audiences, this position could be your next great adventure.

Qualifications

• Licensed acupuncturist or senior-level TCM practitioner with a strong clinical foundation.
• Passionate about educating others on the interconnectedness of physical and internal systems.

Responsibilities

• Be the on-camera TCM expert for Cosmo’s TikTok and Instagram.
• Create engaging, short-form videos connecting products to TCM benefits.
• Collaborate on product development that supports internal systems.

Skills

Traditional Chinese Medicine (TCM)

Acupuncture

Content Creation

Social Media Strategy

Public Speaking

Education

Licensed Acupuncturist (L.Ac)

Advanced TCM Practitioner

Job description

Lead TCM Content Educator & Brand Voice Strategist

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Position: Lead TCM Content Educator & Brand Voice Strategist

Location: Remote

Type: Part-Time (with potential to grow into full-time)

About Cosmo

Cosmo is a Los Angeles-based wellness brand creating simple, tech-enhanced tools for balance and relief. We believe wellness should feel natural—not complicated.

Born from lived experience with Traditional Chinese Medicine (TCM), our mission is to simplify healing and restore harmony in everyday life. We blend time-tested practices with modern innovations to help people move better, feel lighter, and live more freely. With tools like NovaCup and LunaStone, we’re building a new kind of wellness—one that doesn’t demand perfection, but simply helps you feel better, more often.

Role Overview

We’re looking for a licensed acupuncturist or advanced TCM practitioner to become the face and voice of education at Cosmo. This is a unique opportunity to bridge your clinical knowledge with creativity, helping bring Traditional Chinese Medicine into modern wellness culture.

As our Lead TCM Content Educator & Brand Voice Strategist, you’ll guide Cosmo’s educational content across TikTok, Instagram, and beyond, while also playing a pivotal role in the development of future products that go beyond external relief and into internal balance and systemic healing.

Our current tools—like NovaCup and LunaStone—focus primarily on physical anatomy (fascia, muscle tension, circulation), but they also hold deep internal benefits according to TCM principles. You’ll help us illuminate both sides, and more importantly, help conceive the next generation of Cosmo products that dive deeper into internal medicine, energetic flow, and biological systems.

Key Responsibilities

• Be the on-camera TCM expert for Cosmo’s TikTok and Instagram, educating in an approachable, real-world way.
• Create engaging, short-form videos that connect Cosmo’s products to both structural and internal benefits—through the lens of qi, circulation, lymph, meridians, and organ systems.
• Film in natural settings (cafes, parks, homes) to bring Cosmo’s real-life ethos to life.
• Participate in product demos, testimonials, or casual street interviews as needed.

Brand Voice & Strategy

• Help shape Cosmo’s brand voice, infusing our messaging with rooted, science-respectful, and tradition-informed education.
• Translate complex TCM and somatic ideas into accessible, digestible storytelling.
• Lead the development of educational frameworks (video series, blog posts, product guides, etc.).

Product Research & Development

• Collaborate on the ideation, development, and launch of future products that support internal systems, not just external relief.
• Advise on ingredients, mechanisms, and treatment principles to ensure every Cosmo product is grounded in wisdom and physiology.
• Help bridge the gap between TCM concepts and consumer understanding for future launches.

Who You Are

• Licensed acupuncturist (L.Ac) or senior-level TCM practitioner with a strong clinical foundation. Expertise in physical anatomy, fascia, and body structure, paired with a genuine curiosity for internal medicine and systemic biology. Passionate about educating others on how physical and internal systems are interconnected—from muscles and qi to digestion, respiration, and circulation. A strong communicator, both on camera and in writing, with the ability to make ancient concepts feel modern and meaningful. Familiar with or interested in growing on TikTok and Instagram as educational platforms. Comfortable filming independently, engaging with the public, and experimenting with content formats.

As Cosmo scales, this role has the opportunity to grow into a full-time leadership position encompassing brand voice direction, educational campaigns, and deep involvement in product strategy, research, and launch. Future compensation may include performance bonuses, equity, or creative leadership expansion.