Pricing & Packaging Lead — Platform Monetization

Justworks; New York (NY); Hybrid; USD 188,000 - 242,000; Full time

Job summary

Justworks is seeking a Staff Product Marketing Manager, Pricing & Packaging Lead in New York City. You will steer the evolution of pricing and packaging, develop analytics and operating systems, and own monetization initiatives across product portfolios.

This hybrid role requires strategic thinking with strong analytical and operational rigor. You will partner with Product, Finance, Revenue, and Data teams to translate pricing insights into measurable business impact and customer value.

Qualifications

• Define justworks’ future-state pricing and packaging strategy across products, add-ons, bundles, and platform tiers.
• Lead pricing research initiatives including willingness to pay studies, conjoint analysis, and elasticity modeling.
• Develop pricing recommendations grounded in customer value, segmentation insights, competitive benchmarking, and financial modeling.
• Design and analyze pricing experiments to inform iterations and optimizations.
• Partner with Revenue and Finance to evaluate discounting trends and retention implications of pricing updates.
• Define KPIs and the measurement framework for pricing performance and build dashboards with Data & Analytics.
• Collaborate across Product Marketing, Product, Finance, Revenue, Data & Analytics to operationalize monetization strategy.

Responsibilities

• Lead platform pricing and packaging initiatives across products, bundles, and platform tiers.
• Build analytical and operational capabilities to support pricing strategies.
• Drive monetization initiatives spanning packaging, bundling, and tiering.
• Collaborate with Finance, Product, Revenue to evaluate economics of packages.

Skills

Platform monetization strategy

Pricing research

Customer insights

Experimentation

Discounts & promotions

Measurement & reporting

Cross-functional leadership

Job description

Justworks is seeking a Staff Product Marketing Manager, Pricing & Packaging Lead in New York City. You will steer the evolution of pricing and packaging, develop analytics and operating systems, and own monetization initiatives across product portfolios.

This hybrid role requires strategic thinking with strong analytical and operational rigor. You will partner with Product, Finance, Revenue, and Data teams to translate pricing insights into measurable business impact and customer value.