Premium Spirits Brand Ambassador & Barrel Program Lead

Houston Hospitality Alliance; Houston (TX); On-site; USD 70,000 - 110,000; Full time

Job summary

Suntory Global Spirits in the Dallas region seeks a dynamic brand educator to lead Maker's Mark education and market activation. You will engage key accounts, recruit brand fans, and collaborate with sales, distributors, and heritage teams to drive brand affinity and program execution.

The role emphasizes public speaking, market education, and independent opportunity identification to grow the brand across Off-P premise and On-Premise channels.

Qualifications

• Must be 21 years of age.
• 3+ years in the Alcoholic Beverage industry, with experience in hospitality, sales or education preferred.
• Proven track record of managing projects and budgets.
• Willing to travel ~20% of time to distillery and other remits as needed.
• Bachelor's degree preferred.

Responsibilities

• Manage market education and brand education programs for Maker's Mark within the assigned state.
• Lead Private Selection barrel program management and create unique market experiences.
• Coordinate with commercial teams and distributors to support barrel launches.
• Drive Brand Spokesperson/Heritage Team market visits and localized activations.
• Support and execute national brand programming in-market and local influencer engagement.

Skills

Interpersonal communication

Project management

Budget management

Travel readiness

Education

Bachelor's degree preferred

Job description

Suntory Global Spirits in the Dallas region seeks a dynamic brand educator to lead Maker's Mark education and market activation. You will engage key accounts, recruit brand fans, and collaborate with sales, distributors, and heritage teams to drive brand affinity and program execution.

The role emphasizes public speaking, market education, and independent opportunity identification to grow the brand across Off-P premise and On-Premise channels.