Premium Spirits Sales Manager - CO & WI

Suntory Global Spirits; Denver (CO); On-site; USD 95,000 - 125,000; Full time

Benefits offered by this job

Annual bonus

401K match

Profit sharing

Medical and wellness benefits

Job summary

Suntory Global Spirits is seeking a strategic Commercial Leader to own and execute national and regional chain customer plans. You will translate centralized priorities into market actions, ensure distribution and activation standards, and partner with brand teams to drive consumer engagement and brand growth.

This role requires a track record in spirits or RTD categories, strong stakeholder management, and the ability to navigate a matrixed organization.

Qualifications

• Bachelor's degree required; advanced degree preferred.
• 5 years' experience in Spirits, Beer, RTD alcohol categories with understanding of route-to-market dynamics.
• Proven track record developing and executing commercial strategies that drive growth and market share.
• Strong experience working with customers, third-party distributors and managing senior-level trade relationships.
• Experience operating in a matrixed organization, managing internal and external stakeholders.
• Experience balancing strategic planning with hands-on execution in high-growth or entrepreneurial environments.

Responsibilities

• Execute Chain Customer Commercial Plans.
• Own annual customer business plans and translate centrally negotiated agreements into actionable market execution plans.
• Ensure authorized distribution, programming, and customer commitments are delivered across national and regional chain customers.
• Drive distribution and share growth across chain customers.
• Identify opportunities to improve brand performance and expand the brand footprint within existing customer relationships.
• Deliver in-outlet activation excellence across displays, cold box placements, shelf positioning, and facings.
• Monitor execution quality and address gaps to improve in-store visibility and performance.
• Collaborate with national and regional chain customers, wholesalers, FMB market leadership, and internal commercial teams.
• Resolve execution barriers and ensure customer commitments are implemented in market.
• Partner with Brand Teams to secure and execute consumer-facing programs with key customers.
• Deliver meaningful consumer engagement that strengthens brand awareness, trial, and pull at scale.
• Monitor customer performance against distribution, activation, share, volume, and financial objectives.

Skills

Leadership

Negotiation

Collaboration

Influence

Prioritization

Engagement

Orchestration

Education

Bachelor's degree

Advanced degree preferred

Job description

Suntory Global Spirits is seeking a strategic Commercial Leader to own and execute national and regional chain customer plans. You will translate centralized priorities into market actions, ensure distribution and activation standards, and partner with brand teams to drive consumer engagement and brand growth.

This role requires a track record in spirits or RTD categories, strong stakeholder management, and the ability to navigate a matrixed organization.