PR Specialist (Influencer Partnerships & Public Relations)

Chubby Media LLC; California; On-site; USD 34,000 - 62,000; Full time

Job summary

Chubby Media LLC is seeking a PR Specialist to build influencer partnerships, manage collaborations from outreach to posting, and host visits at our restaurant locations in Los Angeles. The role supports grand openings and brand events to boost awareness and foot traffic across Chubby Group brands.

The ideal candidate will coordinate with restaurants, manage travel and scheduling for influencers, and track content performance while maintaining strong communications in English and Mandarin

Qualifications

• Strong written and verbal communication in English and Mandarin Chinese.
• Experience with influencer marketing and outreach.
• Ability to analyze content performance and ROI.
• Ability to manage multiple influencer collaborations simultaneously.

Responsibilities

• Identify, vet, and grow a network of local influencers aligned with each brand’s goals.
• Independently manage influencer outreach, partnership communication, restaurant visit scheduling, content publishing, and follow-up.
• Coordinate between restaurants and influencers, hosting on-site visits and providing filming support and day-of communication.
• Support planning and execution of grand openings and brand events, including materials.
• Maintain influencer partnership records, track content performance, and compile collaboration data.

Skills

English and Mandarin Chinese

Influencer outreach

Content publishing

Negotiation

ROI evaluation

Time management

Brand awareness

Tools

Instagram

TikTok

Xiaohongshu (RedNote)

Job description

This position is employed exclusively by Chubby Media. No employment relationship is established with any other affiliated or sister company.

About Chubby Media

Chubby Media is the in-house marketing division of Chubby Group, a multi‑brand restaurant group that includes The X Pot, NIKU X, Chubby Cattle, Chubby Skewers, Wagyu Factory, and other high‑end dining concepts. Our team handles creative strategy, content production, influencer collaborations, and brand storytelling across all Chubby Group locations in the U.S. and globally.

Position Overview

We are seeking a PR Specialist who is outgoing, organized, and passionate about food, lifestyle content, and creator partnerships. In this role, you will discover and build relationships with local influencers, manage collaborations from outreach to posting, and host influencer visits at our restaurants. You’ll also support grand openings and brand events, helping raise awareness and foot traffic for Chubby Group brands.

Employment Details

• Hiring Entity: Chubby Media
• Work Location: Los Angeles, CA (on‑site visits to restaurant locations required)
• Employment Type: Full-Time
• Pay Rate: Commission‑based, with a guaranteed minimum of at least the applicable minimum wage for all hours worked. Subject to applicable federal, state, and local tax withholding. Commission terms will be provided in a written agreement.
• Start Date: Upon onboarding completion. All required pre‑employment notices and documents will be provided at or before the start date, as required by law.

Key Responsibilities

• Identify, vet, and grow a network of local influencers aligned with each brand’s positioning and restaurant promotion goals.
• Independently manage influencer outreach, partnership communication, restaurant visit scheduling, content publishing, and follow‑up.
• Coordinate between restaurants and influencers, hosting on‑site visits and providing filming support and day‑of communication.
• Support planning and execution of grand openings and brand events, including assisting with event materials.
• Maintain influencer partnership records, track content performance, compile collaboration data, and recommend improvements.

Qualifications

• Strong written and verbal communication skills in English and Mandarin Chinese, with the ability to independently handle influencer outreach, negotiations, and on‑site hosting.
• Familiarity with the content ecosystems of Instagram, TikTok, and Xiaohongshu (RedNote), and with common partnership models for food and lifestyle creators.
• Ability to select influencers based on brand fit, audience match, and content performance, with basic data analysis and ROI evaluation skills.
• Strong project execution and time management skills, with the ability to manage multiple influencer collaborations at once.
• Brand awareness and on‑site coordination skills to support openings, influencer visits, and offline events.
• Must be based in Los Angeles and available to visit restaurant locations.

Preferred Skills

• Experience in public relations, influencer marketing, brand events, or restaurant marketing is preferred.
• An existing network of LA‑area food and lifestyle creators is a plus.

Why Join Us

• Hands‑On Experience: Work directly with creators and restaurants across a portfolio of high‑end dining brands.
• Dynamic Growth: Join one of the fastest‑growing hospitality groups in the U.S.
• Great Perks of the Job: Be part of tastings, openings, and brand events.

Compliance Statement

Chubby Media is an Equal Opportunity Employer. We comply with all federal, state, and local laws regarding non‑discrimination (including but not limited to race, color, religion, sex, gender identity, sexual orientation, marital status, national origin, age, disability, protected veteran status, and any other protected category under applicable law), wage and hour regulations, fair scheduling, and worker rights. For positions in California, we also comply with the California Fair Employment and Housing Act.

Applicants may request reasonable accommodations under the ADA or applicable state law during the hiring or employment process. For more information, please contact our HR department. This job description is intended to describe the general nature of the work and is not a comprehensive list of responsibilities, duties, or conditions. Employment is at‑will and may be terminated at any time by either party, with or without cause or notice, unless otherwise agreed in writing and as permitted by applicable law. Nothing in this job description should be construed as creating a contract of employment.