PPC Specialist

Atilus; Fort Myers (FL); On-site; USD 52,000 - 76,000; Full time

Job summary

Atilus in Fort Myers, FL is seeking a driven PPC Specialist to join our team. The ideal candidate will manage successful PPC campaigns and use data-driven insights to optimize performance.

You will develop campaigns across Google Ads, Bing Ads, and social platforms, conduct keyword research, write compelling ad copy, and analyze results to drive qualified traffic for clients. Collaboration with the team and timely delivery are essential.

Qualifications

• Associate's degree in marketing, business, or a related field.
• At least 2 years of PPC campaign experience, including Google Ads and Bing Ads.
• Strong analytical skills with data-driven insights.
• Excellent written and verbal communication skills.
• Detail-oriented with strong project management abilities.
• Google Ads and Bing Ads certifications preferred.
• Experience with Google Analytics and other web analytics tools is a plus.
• Experience with social media advertising is a plus.

Responsibilities

• Develop and manage paid search campaigns across Google Ads, Bing Ads, and social media advertising.
• Conduct keyword research and analysis to identify relevant keywords for campaigns.
• Write compelling ad copy and optimize ad creative to improve performance.
• Monitor and analyze campaign performance data, identifying trends and making recommendations for improvement.
• Conduct A/B testing to optimize landing pages and ad creative.
• Work closely with clients to understand their business objectives and develop customized PPC strategies.
• Communicate campaign performance data and strategy recommendations to clients in a clear and concise manner.
• Stay up-to-date with industry trends and changes in paid search platforms and algorithms.
• Collaborate with other digital marketing team members to develop integrated marketing strategies.
• Meets all deadlines as assigned in Atilus' project management tool.

Skills

PPC management

Data-driven insights

Written & verbal communication

Project management

A/B testing

Keyword research

Education

Associate's degree in marketing, business, or related field

Tools

Google Ads

Bing Ads

Google Analytics

Job description

Job Brief:

We are seeking a driven and motivated PPC Specialist to join our team. The ideal candidate will have a proven track record of managing successful PPC campaigns and possess strong analytical skills. As a PPC Specialist, you will be responsible for driving qualified traffic to our client's websites through the use of various paid search platforms.

Responsibilities:

• Reports to the Project Manager

• Develop and manage paid search campaigns across various platforms, including Google Ads, Bing Ads, and social media advertising

• Conduct keyword research and analysis to identify relevant keywords for campaigns

• Write compelling ad copy and optimize ad creative to improve performance

• Monitor and analyze campaign performance data, identifying trends and making recommendations for improvement

• Conduct A/B testing to optimize landing pages and ad creative

• Work closely with clients to understand their business objectives and develop customized PPC strategies

• Communicate campaign performance data and strategy recommendations to clients in a clear and concise manner

• Stay up-to-date with industry trends and changes in paid search platforms and algorithms

• Collaborate with other digital marketing team members to develop integrated marketing strategies

• Meets all deadlines as assigned in Atilus' project management tool

Skills Required:

• Associate's degree in marketing, business, or a related field

• At least 2 years of experience in managing PPC campaigns, including Google Ads and Bing Ads

• Strong analytical skills and experience working with data-driven insights

• Excellent written and verbal communication skills

• Detail-oriented with strong project management skills

• Google Ads and Bing Ads certifications preferred

• Experience with Google Analytics and other web analytics tools a plus

• Experience with social media advertising is a plus