PPC Specialist

Sunny Health & Fitness; California, Northern (MO, KY); On-site; USD 65,000 - 90,000; Full time

Job summary

Sunny Health & Fitness in City of Industry, CA, is seeking a full-time PPC Specialist to strategize, execute, and optimize paid marketing campaigns across Amazon, Walmart, and Google.

The role requires 3+ years in paid search, strong analytics & reporting, and budget management to drive traffic and revenue. This on-site position offers collaborative teamwork and growth opportunities.

Qualifications

• Bachelor's degree in marketing or related field preferred.
• 3+ years of paid search (PPC) account management.
• Proven experience running campaigns on Amazon.
• Strong analytics, tracking, and reporting skills (Google Analytics).
• Excellent written and verbal communication.
• Attention to detail and organizational skills.
• Knowledge of HTML/CSS or WordPress is a plus.

Responsibilities

• Plan, implement, and optimize paid search campaigns across multiple platforms.
• Monitor budgets, bids, and campaign targeting to maximize ROI.
• Track KPIs, analyze data, and report performance to stakeholders.
• Test landing pages, ad copy, and keywords to improve conversion.
• Coordinate with teams to align paid search with business goals.
• Stay updated on PPC trends and platform changes.
• Prepare weekly and monthly performance reports.

Skills

PPC campaign management

Amazon advertising

Google Analytics

Data analysis & reporting

Communication skills

Attention to detail

HTML/CSS knowledge

Education

Bachelor's degree in Marketing or related field

Tools

HTML/CSS

WordPress

Job description

Please be advised the job position is located in the City of Industry, CA. This position is full-time and ON-SITE.

Sunny Health & Fitness is a fast-growing fitness equipment manufacturer seeking a full-time PPC Specialist who will be responsible for helping strategize, execute, and optimize paid marketing campaigns across a variety of online marketplaces, including Amazon, Wal-Mart and Google. The ideal candidate should have a passion for paid marketing, be proactive and data-driven, with experience managing budget allocation while increasing paid traffic and revenue.

Job Duties:

• Helping manage day-to-day paid marketing activities across multiple search engine platforms including campaign planning, implementation, budget management, performance analysis, and optimization of paid search campaigns
• Tracking, reporting, and providing analysis on all KPI's for paid marketing campaigns, including internal and external competitor strategy analysis
• Monitoring and administering web analytics dashboards, reports and key reporting tools while identifying key area's of importance in alignment with company goals
• Planning, building and implementing data-driven pay-per-click strategies

• Maintaining and monitoring keyword bids, daily and monthly budget caps, negative keywords, campaign targeting placements and other key account metrics
• Actively testing and analyzing keywords, bid management, ad copy, landing pages and storefronts
• Helping develop and strategize A/B testing in order to drive advertising efficiency, growth and innovation
• Developing landing pages for campaigns and/or assisting with specific direction of their development
• Generating weekly and monthly reporting for all major metrics, including goal and revenue tracking
• Keeping pace with search and PPC industry trends and developments
• Communicating to team and management on project status', timelines, and results

Qualifications:

• Bachelors' Degree in Marketing, advertising, or related fields preferred.
• 3+ years of experience in Paid Search (PPC) account management.
• Proven in-depth expertise running successful campaigns on Amazon.
• Strong tracking, analytics, and reporting skills, including Google analytics.
• Exceptional communication skills (both written and verbal).
• Strong attention to detail and organizational skills
• Knowledge of basic web development a plus (HTML/CSS, Wordpress, etc.)