PPC Specialist

SUNNY DISTRIBUTOR INC.; California (MO); On-site; USD 75,000 - 115,000; Full time

Job summary

Sunny Health & Fitness in City of Industry, CA is seeking a full-time PPC Specialist to strategize, execute, and optimize paid marketing campaigns across Amazon, Walmart, and Google. The role focuses on data-driven decisions, budget management, and driving paid traffic and revenue.

You will manage day-to-day PPC activities, analyze KPI performance, develop landing pages, test keywords, and prepare regular reports for stakeholders. On-site only, fast-paced environment.

Qualifications

• 3+ years of experience in Paid Search (PPC) account management.
• Proven in-depth expertise running successful campaigns on Amazon.
• Strong tracking, analytics, and reporting skills, including Google Analytics.
• Exceptional communication skills (both written and verbal).
• Strong attention to detail and organizational skills.
• Knowledge of basic web development a plus (HTML/CSS, Wordpress).

Responsibilities

• Managing day-to-day paid marketing activities across multiple search engine platforms including campaign planning, implementation, budget management, performance analysis, and optimization of paid search campaigns.
• Tracking, reporting, and providing analysis on all KPI’s for paid marketing campaigns, including internal and external competitor strategy analysis.
• Monitoring and administering web analytics dashboards, reports and key reporting tools while identifying key areas of importance in alignment with company goals.
• Planning, building and implementing data-driven pay-per-click strategies.
• Maintaining and monitoring keyword bids, daily and monthly budget caps, negative keywords, campaign targeting placements and other key account metrics.
• Actively testing and analyzing keywords, bid management, ad copy, landing pages and storefronts.
• Helping develop and strategize A/B testing in order to drive advertising efficiency, growth and innovation.
• Developing landing pages for campaigns and/or assisting with specific direction of their development.
• Generating weekly and monthly reporting for all major metrics, including goal and revenue tracking.
• Keeping pace with search and PPC industry trends and developments.
• Communicating to team and management on project status’, timelines, and results.

Skills

Paid search

PPC management

Data-driven

Budget management

Analytics

Reporting

A/B testing

Landing pages

Communication

Attention to detail

Organizational skills

HTML/CSS

Wordpress

Education

Bachelor's degree in Marketing/Advertising

Tools

Google Analytics

Wordpress

HTML/CSS

Job description

*Please be advised the job position is located in the City of Industry, CA. This position is full-time and ON-SITE.*

Sunny Health & Fitness is a fast-growing fitness equipment manufacturer seeking a full-time PPC Specialist who will be responsible for helping strategize, execute, and optimize paid marketing campaigns across a variety of online marketplaces, including Amazon, Wal-Mart and Google. The ideal candidate should have a passion for paid marketing, be proactive and data-driven, with experience managing budget allocation while increasing paid traffic and revenue.

Job Duties:

• Helping manage day-to-day paid marketing activities across multiple search engine platforms including campaign planning, implementation, budget management, performance analysis, and optimization of paid search campaigns
• Tracking, reporting, and providing analysis on all KPI’s for paid marketing campaigns, including internal and external competitor strategy analysis
• Monitoring and administering web analytics dashboards, reports and key reporting tools while identifying key area’s of importance in alignment with company goals
• Planning, building and implementing data-driven pay-per-click strategies
• Maintaining and monitoring keyword bids, daily and monthly budget caps, negative keywords, campaign targeting placements and other key account metrics
• Actively testing and analyzing keywords, bid management, ad copy, landing pages and storefronts
• Helping develop and strategize A/B testing in order to drive advertising efficiency, growth and innovation
• Developing landing pages for campaigns and/or assisting with specific direction of their development
• Generating weekly and monthly reporting for all major metrics, including goal and revenue tracking
• Keeping pace with search and PPC industry trends and developments
• Communicating to team and management on project status’, timelines, and results

Qualifications:

• Bachelors’ Degree in Marketing, advertising, or related fields preferred.
• 3+ years of experience in Paid Search (PPC) account management.
• Proven in-depth expertise running successful campaigns on Amazon.
• Strong tracking, analytics, and reporting skills, including Google analytics.
• Exceptional communication skills (both written and verbal).
• Strong attention to detail and organizational skills
• Knowledge of basic web development a plus (HTML/CSS, Wordpress, etc.)