PPC Specialist

SUNNY DISTRIBUTOR INC.; Diamond Bar (CA); On-site; USD 65,000 - 90,000; Full time

Job summary

Sunny Health & Fitness in City of Industry, CA seeks a full-time PPC Specialist to strategize, execute, and optimize paid campaigns across Amazon, Wal-Mart and Google. You will manage day-to-day paid marketing activities, budgets, keyword bids and performance, and report progress to the team.

The ideal candidate has 3+ years in Paid Search, proven Amazon campaign experience, strong analytics and reporting skills (Google Analytics), excellent communication, and detail-oriented organizational

Qualifications

• 3+ years of paid search (PPC) account management experience.
• Proven in-depth expertise running successful campaigns on Amazon.
• Strong tracking, analytics, and reporting skills, including Google Analytics.
• Exceptional communication skills (written and verbal).
• Strong attention to detail and organizational skills.
• Knowledge of basic web development (HTML/CSS, Wordpress) is a plus.

Responsibilities

• Manage day-to-day paid marketing activities across multiple search engine platforms including campaign planning, implementation, budget management, performance analysis, and optimization of paid search campaigns.
• Track, report, and analyze KPI performance for paid campaigns, including competitor analysis.
• Monitor analytics dashboards and reports, aligning with company goals.
• Plan, build and implement data-driven PPC strategies.
• Maintain bids, budgets, negative keywords, placements and other key metrics.
• Test keywords, bid strategies, ad copy, and landing pages.
• Develop and strategize A/B testing to improve efficiency and growth.
• Create and optimize landing pages for campaigns.
• Generate weekly and monthly performance reports with revenue tracking.
• Stay updated on PPC trends and communicate status to team.

Skills

Paid search management

Analytics & reporting

Communication

Attention to detail

HTML/CSS basics

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

HTML/CSS

WordPress

Job description

Please be advised the job position is located in the City of Industry, CA. This position is full-time and ON-SITE.

Sunny Health & Fitness is a fast-growing fitness equipment manufacturer seeking a full-time PPC Specialist who will be responsible for helping strategize, execute, and optimize paid marketing campaigns across a variety of online marketplaces, including Amazon, Wal-Mart and Google. The ideal candidate should have a passion for paid marketing, be proactive and data-driven, with experience managing budget allocation while increasing paid traffic and revenue.
Job Duties:

• Helping manage day-to-day paid marketing activities across multiple search engine platforms including campaign planning, implementation, budget management, performance analysis, and optimization of paid search campaigns

• Tracking, reporting, and providing analysis on all KPI's for paid marketing campaigns, including internal and external competitor strategy analysis

• Monitoring and administering web analytics dashboards, reports and key reporting tools while identifying key areas of importance in alignment with company goals

• Planning, building and implementing data-driven pay-per-click strategies

• Maintaining and monitoring keyword bids, daily and monthly budget caps, negative keywords, campaign targeting placements and other key account metrics

• Actively testing and analyzing keywords, bid management, ad copy, landing pages and storefronts

• Helping develop and strategize A/B testing in order to drive advertising efficiency, growth and innovation

• Developing landing pages for campaigns and/or assisting with specific direction of their development

• Generating weekly and monthly reporting for all major metrics, including goal and revenue tracking

• Keeping pace with search and PPC industry trends and developments

• Communicating to team and management on project status', timelines, and results

Qualifications:

• Bachelors' Degree in Marketing, advertising, or related fields preferred.

• 3+ years of experience in Paid Search (PPC) account management.

• Proven in-depth expertise running successful campaigns on Amazon.

• Strong tracking, analytics, and reporting skills, including Google analytics.

• Exceptional communication skills (both written and verbal).

• Strong attention to detail and organizational skills

• Knowledge of basic web development a plus (HTML/CSS, Wordpress, etc.)