PPC Specialist (St Louis)

Hire With Jarvis - Lance Melendez; St. Louis (MO); On-site; USD 55,000 - 75,000; Full time

Job summary

Hire With Jarvis - Lance Melendez is seeking an experienced PPC Specialist in St. Louis, Missouri. This role involves managing and optimizing pay-per-click advertising campaigns across various platforms, including Google Ads and social media channels.

The ideal candidate will have at least 2 years of campaign management experience, a strong analytical mindset, and a proactive approach to improving performance and ROI. Responsibilities include conducting keyword research, writing ad copy, monitoring campaign performance, and collaborating with team members to ensure successful campaign execution.

Qualifications

• 2+ years of experience in PPC campaign management, preferably in an agency environment.

Responsibilities

• Plan, create, and manage PPC campaigns across multiple platforms.
• Conduct keyword research and audience targeting.
• Write compelling ad copy and create engaging landing pages.
• Monitor and analyze campaign performance with actionable insights.
• Optimize campaigns based on performance data.
• Collaborate with account managers and designers.
• Stay updated on industry trends and PPC tools.
• Manage budgets effectively to achieve outcomes.

Skills

PPC campaign management

Analytical mindset

Keyword research

Ad copywriting

Budget management

Job description

Job Summary

We are looking for an experienced PPC Specialist to manage and optimize pay-per-click advertising campaigns across multiple channels, including Google Ads, Microsoft Ads, and social media platforms. The ideal candidate has a strong analytical mindset, experience in delivering successful campaigns, and the drive to continuously improve performance and ROI.

Key Responsibilities

• Plan, create, and manage PPC campaigns across platforms like Google Ads, Bing, Facebook, Instagram, LinkedIn, and more.
• Conduct keyword research, audience targeting, and competitive analysis to develop campaign strategies that align with client objectives.
• Write compelling ad copy and create engaging landing pages to maximize conversion rates.
• Monitor and analyze campaign performance, providing regular reporting with actionable insights to internal teams and clients.
• Optimize campaigns based on performance data, focusing on improving key metrics like CTR, CPA, ROAS, and conversion rates.
• Collaborate with account managers, designers, and other specialists to ensure cohesive, effective campaign execution.
• Stay up-to-date with industry trends, PPC tools, and algorithm changes to identify new opportunities for campaign growth and innovation.
• Manage budgets effectively, ensuring the best use of ad spend and achieving desired outcomes within set limits.

Requirements

• 2+ years of experience in PPC campaign management, preferably in an agency environment.