PPC Specialist

SUNNY DISTRIBUTOR INC.; California; On-site; USD 65,000 - 90,000; Full time

Job summary

Sunny Health & Fitness in City of Industry, CA is seeking a full-time PPC Specialist to strategize, execute, and optimize paid campaigns across Amazon, Walmart, Google and other marketplaces. This on-site role requires data-driven thinking, budget management, and strong analytic skills.

You will manage day-to-day PPC activities, track KPI performance, test keywords and ads, and produce weekly/monthly reports to drive growth. Strong communication and attention to detail are essential.

Qualifications

• Bachelor's degree in Marketing or related field preferred.
• 3+ years of Paid Search (PPC) account management experience.
• Proven expertise running campaigns on Amazon.
• Strong tracking, analytics, and reporting skills (Google Analytics).
• Excellent written and verbal communication, detail-oriented.

Responsibilities

• Plan, implement, and optimize paid marketing campaigns across Amazon, Walmart, and Google.
• Track KPI performance, generate analyses, and report insights.
• Manage budgets, bids, keywords, and placements with data-driven strategies.
• Develop A/B testing plans for ads, landing pages, and storefronts.
• Provide regular status updates to team and management.

Skills

Paid search

Campaign management

Analytics

Reporting

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Job description

Please be advised the job position is located in the City of Industry, CA. This position is full-time and ON-SITE.

Sunny Health & Fitness is a fast-growing fitness equipment manufacturer seeking a full-time PPC Specialist who will be responsible for helping strategize, execute, and optimize paid marketing campaigns across a variety of online marketplaces, including Amazon, Wal-Mart and Google. The ideal candidate should have a passion for paid marketing, be proactive and data-driven, with experience managing budget allocation while increasing paid traffic and revenue.

Job Duties:

• Helping manage day-to-day paid marketing activities across multiple search engine platforms including campaign planning, implementation, budget management, performance analysis, and optimization of paid search campaigns
• Tracking, reporting, and providing analysis on all KPI's for paid marketing campaigns, including internal and external competitor strategy analysis
• Monitoring and administering web analytics dashboards, reports and key reporting tools while identifying key area's of importance in alignment with company goals
• Planning, building and implementing data-driven pay-per-click strategies

• Maintaining and monitoring keyword bids, daily and monthly budget caps, negative keywords, campaign targeting placements and other key account metrics
• Actively testing and analyzing keywords, bid management, ad copy, landing pages and storefronts
• Helping develop and strategize A/B testing in order to drive advertising efficiency, growth and innovation
• Developing landing pages for campaigns and/or assisting with specific direction of their development
• Generating weekly and monthly reporting for all major metrics, including goal and revenue tracking
• Keeping pace with search and PPC industry trends and developments
• Communicating to team and management on project status', timelines, and results

Qualifications:

• Bachelors' Degree in Marketing, advertising, or related fields preferred.
• 3+ years of experience in Paid Search (PPC) account management.
• Proven in-depth expertise running successful campaigns on Amazon.
• Strong tracking, analytics, and reporting skills, including Google analytics.
• Exceptional communication skills (both written and verbal).
• Strong attention to detail and organizational skills
• Knowledge of basic web development a plus (HTML/CSS, Wordpress, etc.)