PPC Senior Specialist Paid Search (Google Ads)

TA Monroe; United States; On-site; USD 70,000 - 110,000; Full time

Job summary

A remote opportunity with TA Monroe for a Project Manager in digital marketing focusing on SEM and PPC. The role involves managing ad campaigns, analyzing performance data, and leading project development with a commitment to client goals. Ideal candidates will possess substantial experience in B2B marketing, excellent analytical skills, and strong communication capabilities.

Qualifications

• 6+ years of experience in SEM and PPC management.
• Proficiency in managing B2B SaaS accounts.
• Upper Intermediate English proficiency.

Responsibilities

• Plan, coordinate, and implement projects within budget and timeline.
• Set paid media goals and create ad campaigns.
• Monitor and optimize paid media campaigns.

Skills

Attention to detail

Analytical skills

Project management

Time management

Communication

Education

Degree in marketing, finance, engineering, or economics

Tools

Google Analytics

Spreadsheets

Google docs

Google Slides

Job description

TA Monroe is based in Florida USA, but since this job is remote, we are accepting applications from candidates all over the world. The ideal candidate will be responsible for planning, coordinating, and implementing projects within the decided-upon budget, timeline, and scope. They will also effectively monitor and present project updates to management & team members.

Responsibilities:

1. Market/Competitor research
2. Setting paid media goals & KPIs
3. Creating & Implementing a Full Funnel Strategy
4. Creating & setting up paid media ad campaigns
5. Monitoring and Optimising paid media campaigns including budgets
6. Analytics: Reviewing & reporting campaign KPIs to client - weekly & monthly
7. Provide inputs on creative copy and graphical ad templates;
8. Keep pace with paid media industry trends and developments;
9. Communicate to team and management on project development, timelines, results
10. Work closely with the other team members to meet client goals.

Qualifications:

1. 6+ years of experience in Search Engine Marketing (SEM) and Paid Search (PPC) mostly about daily & weekly management of paid ads
2. Proficiency in managing moderate to large scale B2B accounts in different business verticals, specially B2B SaaS and experience with A/B and multivariate experiments
3. Proven interest in data-driven problem solving (degree in marketing, finance, engineering, economics, or relevant work experience)
4. Proficiency in Spreadsheets, Google docs and Slides & experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
5. Upper Intermediate English (minimum)

Must Have Soft Skills:

1. Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
2. Ability to clearly and effectively articulate thoughts and points.
3. Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
4. High levels of integrity, autonomy, and self-motivation.
5. Excellent analytical, organizational, project management and time management skills.

About the company

We are strategists and thinkers in the digital space. We specialize in helping B2B companies build world-class revenue generation engines. We think of scalability. We’re scientific about profitability. We bring decades of highly specialized marketing, digital strategy, and advertising expertise to our clients.

Our Philosophy

We believe creating sustainable demand delivers better ROI. When it comes to growth marketing, we let science guide us. Our systematic approach thrives on data and is driven by expert strategists. Test & Learn is in our DNA. We bring collective insights from 5,000+ experiments to our clients. We help brands build value.