Paid Search Specialist

Carnegie; United States; Remote; USD 60,000 - 75,000; Full time

Job summary

A leading company in higher education marketing seeks an Assistant Director of Talent Acquisition to oversee Paid Search campaigns. The role involves strategy execution, performance analysis, and team collaboration. Enjoy a flexible work environment and opportunities for advancement.

Benefits

Private health/dental/vision

401(k) with company match

Generous holiday and PTO package

Flexible work environment

Half-day summer Fridays

Fun company events

Opportunities for advancement

Qualifications

• 1-3 years of experience in Paid Search on Google Ads.
• Experience with data analysis for digital campaigns.

Responsibilities

• Lead strategy and execution of Paid Search campaigns.
• Monitor and evaluate campaign performance.

Skills

Attention to Detail

Problem-Solving

Communication

Time Management

Adaptability

Education

Bachelor’s Degree

Tools

Google Ads

Asana

Google Docs

Google Sheets

Google Slides

Job description

Direct message the job poster from Carnegie

Assistant Director of Talent Acquisition

About Carnegie:

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.

You Should Join Us!

We’re a fast-growing and innovative company, set apart by our incredible people. We’re a supportive, fun-loving group with diverse interests and talents. In addition to getting to work with fantastic people and do work you love, here are some items you can list in your “pros” column:

• Private health/dental/vision
• 401(k) with company match
• Generous holiday and PTO package
• Flexible work environment (remote, in-office, and hybrid roles)
• Half-day summer Fridays
• Fun company events and laid-back culture
• Opportunities for advancement
• Industry exposure and professional development
• Growing company with a family feel
• Entrepreneurial approach and spirit

Job Purpose:

Paid Search Specialists are responsible for the oversight of Google Ads Paid Search campaign development and setup, performance evaluation, optimization, and strategic direction for Carnegie’s higher education clients.

Responsibilities:

Campaign Setup and Management

• Lead the strategy and execution of Paid Search campaigns for clients, including keyword development, ad group and campaign setup, bid strategy management, and overall goal achievement
• Execute optimizations around keyword performance, campaign structure, targeting, and other facets of Paid Search
• Maintain and monitor campaign performance, analyzing conversion rate, cost per conversion, cost per click, impression share, quality score, and other important campaign metrics
• Work with Digital Strategists to dictate the Paid Search strategy for proposal requests, RFPs, and strategy pivots in order to achieve client objectives
• Oversee development and setup of Discovery campaigns

Reporting and Analysis

• Formulate insights around campaign performance, keyword structure, targeting, and other facets of Paid Search
• Monitor and evaluate performance and craft meaningful recommendations for client review based on data trends that will have a positive impact on performance

Internal Teamwork

• Work collaboratively in a team environment
• Coordinate strategically with other internal specialists, including the Digital Strategy team and other key Digital team members, to develop fully integrated campaigns that meet client goals
• Show thought leadership by keeping pace with Paid Search industry trends and offering ideas about process improvements, best practices, and tests

Supervisory Responsibilities

• Work closely with and provide mentorship to Paid Search Associates on keyword ideation, campaign setup, and basic optimizations
• Train and onboard staff as needed

Qualifications:

• Excellent attention to detail and the ability to effectively multitask in a deadline-driven atmosphere
• Demonstrated problem-solving and critical-thinking skills through independent troubleshooting of issues before escalating to other team members
• Ability to learn quickly and adapt to new and changing technologies
• Clear written communication skills, both internally and externally
• Passion, energy, and enthusiasm for digital marketing and client success
• Effective communication and time management skills for a remote work environment as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis
• Interest in learning and leveraging AI tools and automation to enhance efficiency and campaign performances
• Must be able to work at a computer for prolonged periods

Experience:

• Bachelor’s degree required; Marketing/Advertising major or concentration preferred
• 1-3 years of experience working in Paid Search in the Google Ads platform; lead generation experience a plus
• Data analysis experience preferred, particularly in analyzing digital campaign metrics to measure success
• Experience with Asana or other project management tools and Google-based products (Docs, Sheets, and Slides) a plus
• Current certification in Google Ads Paid Search a plus

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Consulting and Strategy/Planning

• Industries

  Higher Education

Referrals increase your chances of interviewing at Carnegie by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Tuition assistance

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