PPC Manager, Urgent Care (Remote, Seattle)

Blacksmith Agency LLC; Seattle (WA); Remote; USD 90,000 - 140,000; Full time

Job summary

Blacksmith Agency LLC, an AI-first digital agency, seeks a PPC Manager for Urgent Care accounts. You own paid media strategy, budget calls, and the narrative behind client questions. You are the strategic voice at the table and make the calls.

You will manage Google Ads, Meta, LinkedIn, and Microsoft Ads, optimize ROAS/CPA, and lead campaign testing with a focus on multi-location urgent care clients. Strong English with US clients is essential for live calls.

Qualifications

• 3+ years hands-on in Google Ads and Meta platforms.
• Proven ability to improve ROAS, CPA or pipeline metrics.
• Experience managing multiple clients at an agency.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and creative testing.
• Track conversions with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and report outcomes.
• Grow accounts through retention, upsell, and long-term relationships.

Skills

Google Ads

Meta Ads

Agency experience

ROAS/CPA optimization

English on live calls

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Urgent Care you own paid media for a book of urgent care clients (urgent care groups running many sites): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for urgent care or similar multi-location businesses is a strong plus.