PPC Manager, Urgent Care (Remote, Washington)

Blacksmith Agency LLC; Washington; Remote; USD 70,000 - 105,000; Full time

Job summary

Blacksmith Agency is seeking a PPC Manager for urgent care clients. You will own paid media strategy and execution across multiple platforms, guiding budgets and bidding, and narrating performance to clients.

You will build roadmaps, test creatives, and ensure accurate attribution using GA4, tag manager, and platform pixels. Strong US-English communication is essential, with remote work across international locations.

Qualifications

• 3+ years hands-on experience with Google Ads and Meta, building and optimizing campaigns.
• Proven ROAS/CPA/pipeline improvements with measurable results.
• Agency experience managing multiple clients at once.
• Clear spoken English with US clients on live calls.
• Experience with urgent care or multi-location businesses is a strong plus.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, Tag Manager and platform pixels.
• Develop the 90 day and quarterly roadmaps for each client and narrate the numbers.
• Grow accounts through retention, upsell and long-term relationships.

Skills

English fluency

Agency experience

ROAS optimization

Client communication

Tools

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

GA4

Tag Manager

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Urgent Care you own paid media for a book of urgent care clients (urgent care groups running many sites): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for urgent care or similar multi-location businesses is a strong plus.