PPC Manager, Senior Living (Remote, Houston)

Blacksmith Agency LLC; Houston (TX); À distance; USD 75 000 - 110 000; Plein temps

Résumé du poste

Blacksmith Agency LLC is an AI-first digital agency seeking a PPC Manager, Senior Living, to own paid media for a portfolio of senior living clients across multiple communities. You will set budgets, pacing, and the roadmap, serving as the strategic voice in client discussions.

You will run campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, implement robust conversion tracking with GA4 and GTM, and craft 90-day roadmaps to demonstrate story behind the numbers and to drive growth

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Track record of ROAS/CPA improvements for clients.
• Agency experience managing multiple clients concurrently.
• Clear spoken English with US clients on live calls.
• Paid media for senior living or multi-location businesses is a strong plus.

Responsabilités

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing; know when to pause a campaign.
• Set up and verify conversion tracking using GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps with the client narrative on performance.
• Drive account growth through retention, upsell, and long-term relationships.

Connaissances

3+ years PPC

ROAS/CPA improvements

Agency experience

English communication

Senior living multi-location

Outils

Google Ads

Meta (Facebook) Ads

LinkedIn Ads

Microsoft Advertising

Description du poste

Blacksmith Agency

• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Senior Living you own paid media for a book of senior living clients (senior living operators and home care agencies with many communities): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for senior living or similar multi-location businesses is a strong plus.