Powersports & Motorcycle Sales Leader: Territory Growth

Sentry Insurance; Madison (WI); On-site; USD 91,000 - 150,000; Full time

Benefits offered by this job

Hybrid work options

Meal stipend

Tuition reimbursement

Medical, dental, and vision insurance

Parental leave

Pet insurance

401(k) company match

Paid time off and Volunteer Time Off

Job summary

Sentry Insurance is seeking a high-performing Powersports and Motorcycle Sales Manager to lead new business growth in our Powersports division, focusing on specialty and independent agents and affinity groups.

You will develop motorcycle-focused accounts, manage territory, and collaborate with product and marketing teams to expand market presence while travel requirements remain 25%–50% based on seasonality.

Qualifications

• 5+ years of field sales experience.
• Strong marketing knowledge from a marketing, public relations, or communications degree or equivalent experience.
• Power Sports industry experience preferred but not required.
• Extensive knowledge of consumer products marketing and specialty products combined with insurance industry experience.
• Ability to meet the travel requirements of the job (25%-50%) based on seasonality as it pertains to the business.
• Exceptional communication, organization, creative problem solving and selling skills.
• A competitive, goal-driven mindset with a strong desire to exceed targets and continually improve.
• The ability to work independently, manage your time effectively, and take ownership of your results without constant supervision.
• A high level of integrity and accountability, earning the trust of both colleagues and clients through consistent, reliable performance.
• Centrally located with easy access to major airport to support efficient travel within assigned territory.

Responsibilities

• Prospect, develop and maintain motorcycle-focused accounts for new business production.
• Manage the assigned US territory and/or have areas of responsibility assigned that are countrywide such as new business development of dealership, affinity accounts, and/or motorcycle agents.
• Deliver new business sales through the use of all applicable distribution channels via implementation of an effective strategy for distribution of products.
• Oversee operation and effectiveness of marketing and sales activities in area of responsibility.
• Work closely with Product Management in the development and design of motorcycle and power sports insurance products to increase production; this may include recommending specific product changes, process improvements, and workflows along with geographical locations and agency/account management to maximize growth opportunities.
• Maintain an awareness of industry trends, determines competitiveness of current products
• Recommend and collaborate with corporate marketing in the creation and implementation of promotional, marketing, branding, and content activities for the motorcycle niche. Assist in measuring the effectiveness of these activities.
• Research, recommend and establish marketing niches for motorcycle and powersports products. Ensure systems, processes, technology and service methods support the marketing efforts.

Skills

Field sales experience

Communication skills

Organizational skills

Problem solving

Sales skills

Goal oriented

Self-motivation

Travel readiness

Education

Bachelor's degree

Job description

Sentry Insurance is seeking a high-performing Powersports and Motorcycle Sales Manager to lead new business growth in our Powersports division, focusing on specialty and independent agents and affinity groups.

You will develop motorcycle-focused accounts, manage territory, and collaborate with product and marketing teams to expand market presence while travel requirements remain 25%–50% based on seasonality.