Hybrid Powersports & Motorcycle Sales Leader

Sentry; Madison (WI); On-site; USD 91,000 - 136,000; Full time

Benefits offered by this job

Hybrid Work Model

Dining on Us

Continuous Learning

Comprehensive Benefits

Paid Time Off

401(k) Match

Giving Back

Job summary

Sentry in Wisconsin is seeking a highly driven Powersports and Motorcycle Sales Manager to lead new business growth in our powersports division. You will develop and manage relationships with motorcycle and powersports agents, dealerships, and affinity groups to drive profitable sales and expand market presence.

The ideal candidate will be a competitive self-starter who thrives independently, consistently exceeds targets, and can build strategic partnerships that deliver results.

Qualifications

• Bachelor’s degree or equivalent work experience.
• 5+ years of related work experience in field sales.
• Demonstrated marketing knowledge from a marketing, PR, or communications background.
• Power Sports industry experience is preferred but not required.
• Ability to travel 25–50% as needed for business.

Responsibilities

• Prospect, develop and maintain motorcycle-focused accounts for new business production.
• Manage assigned U.S. territory and/or countrywide accounts such as dealership, affinity accounts, and motorcycle agents.
• Deliver new business sales through multiple distribution channels with an effective strategy.
• Collaborate with Product Management to enhance motorcycle and powersports products and processes.
• Conduct market research to identify niches and measure promotional effectiveness.

Skills

Field sales

Marketing knowledge

Communication

Independent worker

Goal oriented

Education

Bachelor's degree or equivalent

Job description

Sentry in Wisconsin is seeking a highly driven Powersports and Motorcycle Sales Manager to lead new business growth in our powersports division. You will develop and manage relationships with motorcycle and powersports agents, dealerships, and affinity groups to drive profitable sales and expand market presence.

The ideal candidate will be a competitive self-starter who thrives independently, consistently exceeds targets, and can build strategic partnerships that deliver results.