Portfolio Leasing & Brand Growth Manager

Kaftan Communities; Southfield (MI); On-site; USD 65,000 - 90,000; Full time

Job summary

Kaftan Communities, a residential property management leader in Michigan, seeks a Sales & Marketing Manager to drive leasing performance, occupancy, and brand consistency across communities. You will coach onsite teams, execute marketing plans, and use data to optimize results while upholding our values and standards.

You'll lead training, manage lead conversion, partner with property managers, and help craft a compelling brand voice across digital and on-site channels to keep our communities

Qualifications

• 3+ years of experience in multi-family property management, leasing, and proven background in marketing and sales.
• Proven track record of driving occupancy and improving leasing performance.
• Strong understanding of ILS platforms (Apartments.com, RentCafe, etc.) and digital marketing fundamentals.
• Excellent interpersonal, coaching, and communication skills with a focus on developing others.
• Detail-oriented with strong analytical and organizational abilities.
• Proficiency in Microsoft Office Suite and familiarity with property management software (Yardi preferred).

Responsibilities

• Partner with Property Managers to train and coach Property Managers and Leasing Agents on sales techniques, customer service standards, and follow-up best practices.
• Conduct regular on-site visits and leasing audits to evaluate performance and identify opportunities for improvement.
• Lead sales meetings with leasing teams to review lead traffic, conversion rates, and tour effectiveness.
• Develop and implement a consistent sales process across all properties to ensure alignment with company expectations including scripts and promoting companies’ Unique’s.
• Support new hire onboarding for leasing positions, providing initial and ongoing sales and customer service training.
• Create and promote consistent Training with all Leasing Consultants. This includes classroom, one-on-one, virtual and other training methods to consistently increase selling techniques.
• On-site visits, which include going on tours to provide feedback to Leasing Consultants and ensure the Brand is presented in conjunction with our current Marketing plans.
• Ensure hot sheets, tour routes and other tools are in place and represent well.

Skills

Sales leadership

Marketing strategy

Coaching

Training

Data analysis

Education

Bachelor's degree

Tools

Yardi

Apartments.com

RentCafe

Job description

Kaftan Communities, a residential property management leader in Michigan, seeks a Sales & Marketing Manager to drive leasing performance, occupancy, and brand consistency across communities. You will coach onsite teams, execute marketing plans, and use data to optimize results while upholding our values and standards.

You'll lead training, manage lead conversion, partner with property managers, and help craft a compelling brand voice across digital and on-site channels to keep our communities