SALES & MARKETING MANAGER

Kaftan Communities; Southfield (MI); Sur place; USD 65 000 - 90 000; Plein temps

Résumé du poste

Kaftan Communities, a residential property management leader in Michigan, seeks a Sales & Marketing Manager to drive leasing performance, occupancy, and brand consistency across communities. You will coach onsite teams, execute marketing plans, and use data to optimize results while upholding our values and standards.

You'll lead training, manage lead conversion, partner with property managers, and help craft a compelling brand voice across digital and on-site channels to keep our communities

Qualifications

• 3+ years of experience in multi-family property management, leasing, and proven background in marketing and sales.
• Proven track record of driving occupancy and improving leasing performance.
• Strong understanding of ILS platforms (Apartments.com, RentCafe, etc.) and digital marketing fundamentals.
• Excellent interpersonal, coaching, and communication skills with a focus on developing others.
• Detail-oriented with strong analytical and organizational abilities.
• Proficiency in Microsoft Office Suite and familiarity with property management software (Yardi preferred).

Responsabilités

• Partner with Property Managers to train and coach Property Managers and Leasing Agents on sales techniques, customer service standards, and follow-up best practices.
• Conduct regular on-site visits and leasing audits to evaluate performance and identify opportunities for improvement.
• Lead sales meetings with leasing teams to review lead traffic, conversion rates, and tour effectiveness.
• Develop and implement a consistent sales process across all properties to ensure alignment with company expectations including scripts and promoting companies’ Unique’s.
• Support new hire onboarding for leasing positions, providing initial and ongoing sales and customer service training.
• Create and promote consistent Training with all Leasing Consultants. This includes classroom, one-on-one, virtual and other training methods to consistently increase selling techniques.
• On-site visits, which include going on tours to provide feedback to Leasing Consultants and ensure the Brand is presented in conjunction with our current Marketing plans.
• Ensure hot sheets, tour routes and other tools are in place and represent well.

Connaissances

Sales leadership

Marketing strategy

Coaching

Training

Data analysis

Formation

Bachelor's degree

Outils

Yardi

Apartments.com

RentCafe

Description du poste

About Us

Kaftan Communities is a leader in residential property management, established and managed by real estate entrepreneurs who are deeply involved in every project. With over 60 years of excellence, we are renowned for our innovative development, construction, marketing, and property management. Our core values emphasize fairness, positivity, responsibility, accountability, superior service, and promoting a healthy lifestyle. Our “Three Uniques ” include a sterling reputation for fairness, excellence inside and out, and treating customers like family

Position Summary

The Sales & Marketing Manager plays a critical role in driving portfolio-wide leasing performance, occupancy growth, and brand consistency across all communities. This individual will serve as the primary liaison between on-site leasing teams, property managers, and leadership—ensuring that every prospective resident experiences an exceptional and professional leasing process that reflects our company values. This role combines hands‑on leadership in sales coaching, marketing execution, and data‑driven performance management to ensure the portfolio remains top of market in both occupancy and reputation. Continues to ensure accountability by all members of the team to the different standards and procedures being put in place to display the Brand. This role also creates the brand’s voice and visual outlook on prospective and current residents, ensuring that we are well positioned in the market to stay top of mind.

Key Responsibilities

• Partner with Property Managers to train and coach Property Managers and Leasing Agents on sales techniques, customer service standards, and follow‑up best practices.
• Conduct regular on‑site visits and leasing audits to evaluate performance and identify opportunities for improvement.
• Lead sales meetings with leasing teams to review lead traffic, conversion rates, and tour effectiveness.
• Develop and implement a consistent sales process across all properties to ensure alignment with company expectations including scripts and promoting companies’ Unique’s.
• Support new hire onboarding for leasing positions, providing initial and ongoing sales and customer service training.
• Create and promote consistent Training with all Leasing Consultants. This includes classroom, one‑on‑one, virtual and other training methods to consistently increase selling techniques.
• On‑site visits, which include going on tours to provide feedback to Leasing Consultants and ensure the Brand is presented in conjunction with our current Marketing plans.
• Ensure hot sheets, tour routes and other tools are in place and represent well.

Marketing & Brand Management

• Oversee all Internet Listing Services (ILS) to ensure accurate, optimized, and competitive property listings that drive lead generation.
• Manage marketing calendars, seasonal promotions, and resident engagement events in collaboration with Property Managers and Regional Managers.
• Ensure brand consistency across digital platforms, signage, collateral, and community presentation.
• Partner with leadership to track marketing spend and evaluate return on investment (ROI) for campaigns.
• Partner with Director of Operations, Regional Managers and Property Managers to come up with relevant pricing, including special promotions to increase occupancy, when needed.
• Monitor, improve and maintain strong online reputation and review platforms, providing feedback and coaching to properties to improve ratings and responses.

Performance & Reporting

• Analyze lead‑to‑lease conversion data, occupancy trends, and marketing analytics to make proactive recommendations.
• Develop and distribute regular reports to leadership highlighting leasing performance, pipeline health, and marketing impact.
• Collaborate with operations leadership to create quarterly leasing and marketing strategies tied to portfolio goals.

Other related duties as assigned.

Qualifications

• 3+ years of experience in multi‑family property management, leasing, and proven background in marketing and sales.
• Proven track record of driving occupancy and improving leasing performance.
• Strong understanding of ILS platforms (Apartments.com, RentCafe, etc.) and digital marketing fundamentals.
• Excellent interpersonal, coaching, and communication skills with a focus on developing others.
• Detail‑oriented with strong analytical and organizational abilities.
• Proficiency in Microsoft Office Suite and familiarity with property management software (Yardi preferred).