Podcast Growth & Partnerships Lead

Anthropic Limited; San Francisco (CA); Hybrid; USD 200,000 - 255,000; Full time

Job summary

Anthropic is seeking a Podcast Media Manager to own and elevate how Claude appears in podcasts. You will craft proactive strategy, secure partnerships beyond standard ad reads, and integrate our product into shows in innovative ways across 100+ shows.

You will collaborate with growth, brand, and enterprise marketing teams to align podcast plans with performance goals and major campaign flights, leveraging your deep experience in podcast media buying.

Qualifications

• Experience negotiating year-long or multi-format partnerships with top shows or networks.
• Copywriting or close collaboration with creative teams on host-read scripts.
• Familiarity with B2B audiences and enterprise-focused podcast buys.
• Experience with podcast measurement, attribution, and incrementality testing.

Responsibilities

• Own podcast strategy for Anthropic, setting where we show up instead of reacting to inbound pitches.
• Lead podcast strategy flights for major campaigns end to end, from planning through reporting.
• Manage network buys across major audio publishers including Spotify, Amazon, NYT, and others.
• Develop year-long buys with top shows and media outlets, identifying and pitching partners before they come to us.
• Build partnership packages that go beyond ad reads to include bonus episodes, video, live events, and social.
• Partner with creative and copy teams as their main point of contact on podcast work, establishing a repeatable process for scripts and copy points.
• Manage voice-actor reads and QA spots before they air.
• Develop a refresh cadence for reads so messaging stays current across 100+ shows, tailored to each show's audience.
• Manage agency relationships, pushing partners to deliver the best rates, placements, and ideas.
• Track pacing across buys and shift budget as performance data comes in.
• Present results and learnings back to the team on a regular basis.
• Partner with growth, brand, and enterprise marketing to align podcast plans with performance goals, campaign flights, and B2B objectives.

Skills

Negotiation

Copywriting

Measurement & attribution

Publisher relationships

Enterprise marketing

Project management

Strategic thinking

Education

Bachelor's degree

Tools

Analytics tools

Job description

Anthropic is seeking a Podcast Media Manager to own and elevate how Claude appears in podcasts. You will craft proactive strategy, secure partnerships beyond standard ad reads, and integrate our product into shows in innovative ways across 100+ shows.

You will collaborate with growth, brand, and enterprise marketing teams to align podcast plans with performance goals and major campaign flights, leveraging your deep experience in podcast media buying.