Podcast Media Manager

EngineersOfAI; San Francisco (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

Anthropic is seeking a Podcast Media Manager to own our podcast strategy and end-to-end execution across 100+ shows. You will partner with influencer, growth, brand, and enterprise marketing teams to align reads, partnerships, and performance goals.

You will craft year-long buys, negotiate with networks, and push for creative partnerships beyond standard ad reads to embed Anthropic into shows, driving measurable impact for our AI-safety mission.

Qualifications

• Deep experience in podcast media buying at a tech or consumer company with a substantial podcast budget.
• Managed podcast programs in-house directly, not only via an agency.
• Ran both agency partnerships and in-house podcast programs, optimizing outcomes.

Responsibilities

• Own podcast strategy for Anthropic, selecting shows and opportunities proactively.
• Lead end-to-end podcast strategy flights for major campaigns, from planning to reporting.
• Manage network buys across major audio publishers (Spotify, Amazon, NYT, etc.).
• Develop year-long buys with top shows and outlets, pre-identifying partners.
• Create partnership packages that extend beyond ad reads (bonus episodes, video, live events, social).
• Coordinate with creative and copy teams on scripts and reads, establishing scalable processes.
• Oversee voice-actor reads and QA spots prior to airing.
• Refresh messaging cadence for 100+ shows, tailored to each program’s audience.
• Manage agency relationships to secure best rates, placements, and ideas.
• Track pacing of buys and adjust budgets based on performance data.

Skills

Podcast media buying

In-house podcast programs

Agency & in-house partnerships

Agency management

Show scouting

Creative partnerships

Execution ownership

Cross-functional

Build from scratch

Mission alignment

Job description

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

As a Podcast Media Manager at Anthropic, you will own how Claude shows up in podcasts, one of our most important channels for reaching professionals and knowledge workers. This is not a traditional media buying role. We're looking for someone to build a refreshed, proactive podcast strategy: securing the right shows before they're obvious, going beyond standard ad reads, and creating unique partnerships that fully integrate our product into shows in ways no other brand is doing.

In this role, you'll own our podcast program end to end, from annual strategy and show selection through network buys, scripts, pacing, and reporting across 100+ shows. You'll sit on the influencer marketing team and partner closely with growth marketing on performance goals and in-house campaigns, brand marketing on major campaign flights, enterprise marketing on B2B buys and scripts, creative and copy teams on reads and refreshes, comms teams on messaging and media buying teams/agencies on execution.

Key responsibilities

• Own podcast strategy for Anthropic, setting where we show up instead of reacting to inbound pitches

• Lead podcast strategy flights for major campaigns end to end, from planning through reporting

• Manage network buys across major audio publishers including Spotify, Amazon, NYT, and others

• Develop year-long buys with top shows and media outlets, identifying and pitching partners before they come to us

• Build partnership packages that go beyond ad reads to include bonus episodes, video, live events, and social

• Partner with creative and copy teams as their main point of contact on podcast work, establishing a repeatable process for scripts and copy points

• Manage voice-actor reads and QA spots before they air

• Develop a refresh cadence for reads so messaging stays current across 100+ shows, tailored to each show's audience

• Manage agency relationships, pushing partners to deliver the best rates, placements, and ideas

• Track pacing across buys and shift budget as performance data comes in

• Present results and learnings back to the team on a regular basis

• Partner with growth, brand, and enterprise marketing to align podcast plans with performance goals, campaign flights, and B2B objectives

Minimum qualifications

• Have deep experience in podcast media buying at a tech or consumer company with a substantial podcast budget

• Have managed podcast programs in-house directly, not only through an agency

• Have run both agency partnerships and in-house podcast programs, and know how to get the best work out of each

• Are skilled at managing and pushing media agencies to secure strong rates, placements, and ideas

• Can spot up-and-coming shows before they're obvious and back your picks with a clear rationale

• Bring creative ideas that go beyond the standard ad read, from bonus episodes to live events to product integrations

• Are comfortable owning the details of execution, including scripts, QA, pacing, and reporting, alongside long-range strategy

• Work well across many partner teams and can build repeatable processes that scale

• Enjoy shaping a program from the ground up rather than maintaining an existing playbook

• Are excited about Anthropic's mission to develop AI that is safe and beneficial

Preferred qualifications

• Experience negotiating year-long or multi-format partnerships with top shows or networks

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