Brand Growth & Podcast Strategy Lead

ADI Global Partners; Dallas (TX); Hybrid; USD 70,000 - 100,000; Full time

Job summary

ADI Global Partners is seeking a Brand Strategist to lead the development and execution of a cohesive brand strategy across all platforms, with a strong focus on social media growth, podcast development, brand monetization, public relations, and community engagement. This role is both creative and strategic—ideal for someone who understands the intersection of personal brand and media-driven storytelling.

The ideal candidate will have 3+ years in brand strategy or related roles, proven

Qualifications

• 3+ years of brand strategy, media, or marketing roles.
• Proven track record growing a personal or business brand.
• Strong understanding of podcast production and monetization models.
• Experience with social media scheduling, content creation, and analytics tools.
• Background in PR and relationship-building with influencers or media outlets.
• Exceptional writing, storytelling, and creative thinking skills.
• Self-motivated, organized, and thrives in a fast-paced, creative environment.

Responsibilities

• Brand Development across platforms.
• Define and refine brand voice, tone, and identity across all touchpoints.
• Develop and implement branding guidelines to ensure consistency across all platforms.
• Help shape the narrative and structure of the brand.
• Identify growth opportunities, book high-impact guests, and develop monetization funnels (ads, sponsorships, Patreon, etc.).
• Social Media Management: Plan and execute engaging content across Instagram, YouTube, Facebook, X, TikTok, and LinkedIn.
• Track performance metrics and optimize content strategy for reach and engagement.
• Monetization Strategy: Identify and manage revenue streams, including sponsorships, digital products, events, and affiliate marketing.
• Work closely with partnerships and sales to pitch and close brand deals.
• Craft media pitches and coordinate press placements, interviews, and podcast swaps.
• Cultivate relationships with media outlets, influencers, and brand partners.
• Campaign Management: Lead brand campaigns around key launches, episodes, or events.

Skills

Brand strategy

Social media growth

Public relations

Content creation

Podcast development

Media relations

Storytelling

Tools

Canva

Adobe Creative Suite

Final Cut Pro

DaVinci Resolve

Job description

ADI Global Partners is seeking a Brand Strategist to lead the development and execution of a cohesive brand strategy across all platforms, with a strong focus on social media growth, podcast development, brand monetization, public relations, and community engagement. This role is both creative and strategic—ideal for someone who understands the intersection of personal brand and media-driven storytelling.

The ideal candidate will have 3+ years in brand strategy or related roles, proven