Platform Growth Marketing Lead — Remote Partner Growth

Affirm, Inc.; Baltimore (MD); Remote; USD 101,000 - 151,000; Full time

Benefits offered by this job

Health coverage for you and dependents

Monthly stipends for tech and wellness

Flexible time off

Employee stock purchase plan

Job summary

Affirm is seeking a Platform Marketing Lead to develop and execute merchant acquisition and activation programs through our platform and ISV channels. You will identify the best channels, build integrated campaigns, and use performance data to improve results, collaborating with platform partners and cross-functional Affirm teams to drive acquisition, activation, and revenue.

This hands-on role involves moving from strategy to asset creation, execution, and measurement.

Qualifications

• 6+ years in integrated, channel, growth, lifecycle, demand generation, or product marketing.

Responsibilities

• Own channel strategy and execution for a defined set of platform marketing programs.
• Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant.
• Build campaign briefs, content, partner toolkits, presentations, and performance recaps.
• Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch.
• Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements.
• Analyze performance and recommend where to invest, optimise, test, or stop.
• Learn the business models, audiences, and operating styles of different platform partners.
• Manage multiple programs while making clear priority and capacity tradeoffs.

Skills

Growth marketing

Channel marketing

Analytics

Cross-functional

Campaign briefs

Job description

Affirm is seeking a Platform Marketing Lead to develop and execute merchant acquisition and activation programs through our platform and ISV channels. You will identify the best channels, build integrated campaigns, and use performance data to improve results, collaborating with platform partners and cross-functional Affirm teams to drive acquisition, activation, and revenue.

This hands-on role involves moving from strategy to asset creation, execution, and measurement.