Platform Growth Marketing Lead (Remote-First)

Affirm, Inc.; Dallas (TX); Remote; USD 101,000 - 151,000; Full time

Benefits offered by this job

Health coverage

Spending stipends

Flexible time off

Employee stock purchase plan

Job summary

Affirm is seeking a Platform Marketing Lead to develop and execute merchant acquisition and activation programs through Affirm's platform and ISV channels. You’ll identify marketing channels, build integrated campaigns, and use performance data to improve results across platform partners and cross-functional teams.

This hands-on role moves between channel strategy, campaign development, partner collaboration, asset creation, execution, and measurement.

Qualifications

• 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing.
• Experience selecting and managing multiple marketing channels against a defined business objective.
• A track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes.
• Strong analytical judgment, including the ability to make decisions when attribution or performance data is incomplete.
• Hands-on experience building campaign briefs, messaging, content, presentations, or performance reports.
• Strong project management across multiple concurrent workstreams.
• Ability to learn new products, audiences, and business models quickly.
• Clear recommendations, personal ownership, and willingness to handle execution details.

Responsibilities

• Own channel strategy and execution for a defined set of platform marketing programs.
• Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant.
• Build campaign briefs, content, partner toolkits, presentations, and performance recaps.
• Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch.
• Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements.
• Analyze performance and recommend where to invest, optimise, test, or stop.
• Learn the business models, audiences, and operating styles of different platform partners.
• Manage multiple programs while making clear priority and capacity tradeoffs.

Skills

Integrated marketing

Channel marketing

Growth marketing

Lifecycle marketing

Demand generation

Product marketing

Analytical thinking

Cross-functional collaboration

Campaign management

Tools

Campaign briefs

Job description

Affirm is seeking a Platform Marketing Lead to develop and execute merchant acquisition and activation programs through Affirm's platform and ISV channels. You’ll identify marketing channels, build integrated campaigns, and use performance data to improve results across platform partners and cross-functional teams.

This hands-on role moves between channel strategy, campaign development, partner collaboration, asset creation, execution, and measurement.