Merchant Growth & Platform Marketing Lead

Affirm, Inc.; New York (NY); Remote; USD 150,000 - 210,000; Full time

Benefits offered by this job

Remote-first compensation structure

Wallets for expenses (Tech, food, etc)

Job summary

Affirm, Inc. is seeking a Platform Marketing Lead to design and execute merchant acquisition and activation programs across Affirm’s platform and ISV channels.

You will identify the right channels, build integrated campaigns, and use performance data to improve results while collaborating with platform partners and cross‑functional teams to drive acquisition, launch, activation, pipeline, GMV, and revenue. This hands‑on role requires moving between channel strategy, campaign development, partner

Qualifications

• Experience selecting and managing multiple marketing channels against a defined business objective.
• Clear recommendations, personal ownership, and willingness to handle execution details.
• A track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes.
• Hands‑on experience building campaign briefs, messaging, content, presentations, or performance reports.
• Strong analytical judgment, including the ability to make decisions when attribution or performance data is incomplete.

Responsibilities

• Own channel strategy and execution for a defined set of platform marketing programs.
• Develop integrated campaigns across owned, partner, lifecycle, events, sales‑assisted, and paid channels as relevant.
• Build campaign briefs, content, partner toolkits, presentations, and performance recaps.
• Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch.
• Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements.
• Analyze performance and recommend where to invest, optimize, test, or stop.
• Learn the business models, audiences, and operating styles of different platform partners.
• Manage multiple programs while making clear priority and capacity tradeoffs.

Skills

Channel management

Campaign briefs

Analytics

Cross-functional collaboration

Job description

Affirm, Inc. is seeking a Platform Marketing Lead to design and execute merchant acquisition and activation programs across Affirm’s platform and ISV channels.

You will identify the right channels, build integrated campaigns, and use performance data to improve results while collaborating with platform partners and cross‑functional teams to drive acquisition, launch, activation, pipeline, GMV, and revenue. This hands‑on role requires moving between channel strategy, campaign development, partner