Platform Growth Marketing Lead | Remote + ESPP

Affirm, Inc.; United States; Remote; USD 101,000 - 165,000; Full time

Benefits offered by this job

Health coverage

Spending stipends

Flexible time off

Employee stock purchase plan

Job summary

Affirm is seeking a Platform Marketing Lead to develop and execute merchant acquisition and activation programs through Aff’s platform and ISV channels. You’ll identify the right marketing channels, build integrated campaigns, and use performance data to improve results, partnering with platform partners and cross-functional teams to drive acquisition, activation, pipeline, GMV and revenue.

This is a hands-on role that blends channel strategy, campaign development, asset creation, execution and

Qualifications

• 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing.
• Experience selecting and managing multiple marketing channels against a defined business objective.
• Track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes.
• Strong analytical judgment and ability to decide when attribution or data is incomplete.
• Hands-on experience building campaign briefs, messaging, content, presentations, or performance reports.
• Strong project management across multiple concurrent workstreams.
• Ability to learn new products, audiences, and business models quickly.

Responsibilities

• Own channel strategy and execution for a defined set of platform marketing programs.
• Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant.
• Create campaign briefs, content, partner toolkits, presentations, and performance recaps.
• Collaborate with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch.
• Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements.
• Analyze performance and recommend where to invest, optimize, test, or stop.
• Learn the business models, audiences, and operating styles of different platform partners.
• Manage multiple programs with clear priority and capacity tradeoffs.

Skills

Growth marketing

Channel marketing

Lifecycle marketing

Data-driven decision making

Cross-functional collaboration

Campaign optimization

Job description

Affirm is seeking a Platform Marketing Lead to develop and execute merchant acquisition and activation programs through Aff’s platform and ISV channels. You’ll identify the right marketing channels, build integrated campaigns, and use performance data to improve results, partnering with platform partners and cross-functional teams to drive acquisition, activation, pipeline, GMV and revenue.

This is a hands-on role that blends channel strategy, campaign development, asset creation, execution and