Platform Marketing Lead - Narrative & GTM for CIO/CTO

Socket.dev

Boulder (CO)

Hybrid

USD 134,000 - 226,000

Full time

10 days ago

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Benefits offered by this job

Flexible work options

Equal opportunity employer

Job summary

Workday is seeking a Senior Product Marketing Manager for Platform Marketing to evolve and articulate the platform narrative for CIOs, CTOs, and analysts. You will translate complex platform capabilities—AI, developer tooling, integrations, security—into a concise story and guide cross-functional teams to drive adoption and market presence.

You will build leadership enablement tools, track narrative impact, and iterate based on field feedback to ensure a coherent platform strategy across all

Qualifications

8–10+ years in product or platform marketing or equivalent, with executive-level narrative ownership.
Familiarity with platform products and IT buyer personas to speak credibly with CIOs/CTOs.
Ability to orchestrate across Product Marketing, Product Management, DevRel, Field Marketing, and Sellers.
Strong presence and communication to senior leadership and external analysts.

Responsibilities

Translate platform strategy into CIO/CTO-facing positioning and messaging.
Conduct ongoing market and analyst intelligence to validate platform story.
Collaborate across global marketing functions to weave narrative into campaigns and enablement.
Create tools and use cases to enable sellers and leadership to tell the platform story.

Skills

Executive-level narrative

Platform marketing

Cross-functional

Executive communication

Job description

You will build leadership enablement tools, track narrative impact, and iterate based on field feedback to ensure a coherent platform strategy across all

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